In:
Multidisciplinary Business Review, Asociacion de Facultades de Administracion y Economia - Chile, Vol. 12, No. 1 ( 2019-6-30), p. 1-23
Abstract:
The objective of this publication is to analyze the ways of entry for the Indian companies in their internationaliza- tion’s process towards the Latin American market. The literature review and the results of the interviews with expert academics conclude that this process is affect by variables as; the country that receives the foreign investment; to the offer, the kind of company, economic sector in which it operates, and to the demand; the market where the company seeks to develop its internationalization. Five cases have been analyzed; two service companies: Tata Consultancy Ser- vices Limited and Oberoi Hotels & Resorts and three tangible product companies: Hero MotoCorp, Bajaj Auto and Mahindra. The limitations found show that there is a large field of action for future research on strategies for the inter- nationalization of Indian companies to Latin America.
Type of Medium:
Online Resource
ISSN:
0718-3992
,
0718-400X
DOI:
10.35692/07183992.12
DOI:
10.35692/07183992.12.1
DOI:
10.35692/07183992.12.1.2
Language:
Spanish
Publisher:
Asociacion de Facultades de Administracion y Economia - Chile
Publication Date:
2019
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