Format:
159 S.
Edition:
1. publ.
ISBN:
0415082323
Content:
"Is there such a thing as an entre/intrapreneurial type? This is not another book about the mythical 'rags to riches' stories of struggling entrepreneurs; rather it is an in-depth study that distinguishes between the traits of two equally important business elites: independent entrepreneurs, such as Eddy Shah and Gerald Ronson, and the new breed of corporate 'intrapreneurs' who head such firms as W.H. Smith and Cadbury Schweppes." "Based on interviews with around forty prominent business leaders, the book presents a set of profiles showing the social origins, childhood influences, education and work ethic which have helped shape these exceptional people. It is clear that a different pattern emerges in the development of the entrepreneurs from that of the intrapreneurs. This finding offers an invaluable insight into the different forces that have shaped modern leaders in business, both inside and outside the corporation." "This fascinating study will be of equal interest to the practising manager and the student of management and entrepreneurship."--BOOK JACKET.
Language:
English
Subjects:
Economics
,
Psychology
Keywords:
USA
;
Unternehmer
;
Interview
;
Unternehmensleitung
;
Persönlichkeitspsychologie
;
Biografie
;
Biografie
Author information:
Cooper, Cary 1940-
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