UID:
almahu_9949198397102882
Format:
VI, 437 p. 45 illus.
,
online resource.
Edition:
1st ed. 2000.
ISBN:
9783662063958
Content:
"Conjoint measurement is one of the most significant and most widely recognized methods in science as well as in practice for analyzing marketing problems. It is the foremost device for measuring value-to-customer today." (H. Simon, CEO and Chairman Simon, Kucher & Partners) Top researchers present in this book the latest developments in the field of conjoint analysis and provide an overview that can be used in class and as a guide for market research activities. "In this book you will find all of the modern aspects of conjoint analysis, measurement as well as simulation of market share." (Prof. S. Albers) "This new book is a welcome addition to the conjoint literature. It is a fitting testimonial to the sustained interest in conjoint methods and the vigor or researchers." (Prof. P. E. Green).
Note:
1. Conjoint Analysis as an Instrument of Market Research Practice -- 2. Measurement of Price Effects with Conjoint Analysis: Separating Informational and Allocative Effects of Price -- 3. Developing Business Solutions from Conjoint Analysis -- 4. Market Simulation Using a Probabilistic Ideal Vector Model for Conjoint Data -- 5. A Comparison of Conjoint Measurement with Self-Explicated Approaches -- 6. New Product Development in the Software Industry: The Role of Conjoint Analysis. -- 7. Non-geometric Plackett-Burman Designs in Conjoint Analysis -- 8. On the Influence of the Evaluation Methods in Conjoint Design - Some Empirical Results -- 9. The Value of Extent-of-Preference Information in Choicebased Conjoint Analysis -- 10. A Multi-trait Multi-Method Validity Test of Partworth Estimates -- 11. Adaptive Conjoint Analysis: Understanding the Methodology and Assessing Reliability and Validity -- 12. Conjoint Preference Elicitation Methods in the Broader Context of Random Utility Theory Preference Elicitation Methods -- 13. Conjoint Choice Experiments: General Characteristics and Alternative Model Specifications -- 14. Latent Class Models for Conjoint Analysis -- 15. Dealing with Product Similarity in Conjoint Simulations -- 16. Continuous Conjoint Analysis -- Author Index.
In:
Springer Nature eBook
Additional Edition:
Printed edition: ISBN 9783662063972
Additional Edition:
Printed edition: ISBN 9783662063965
Additional Edition:
Printed edition: ISBN 9783540665267
Language:
English
Subjects:
Economics
Keywords:
Aufsatzsammlung
DOI:
10.1007/978-3-662-06395-8
URL:
https://doi.org/10.1007/978-3-662-06395-8
URL:
Volltext
(URL des Erstveröffentlichers)
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