Format:
XI, 289 S.
,
graph. Darst.
ISBN:
0071111956
,
0072942983
Series Statement:
McGraw-Hill international edition
Content:
"Strategic Management of Technological Innovation is a brief textbook that synthesizes the major research and managerial best practices in this field. As an instructor and active researcher in technology and innovation, Melissa Schilling has developed a text that meets the needs of a course focusing on both technology strategy and new product development."--BOOK JACKET.
Language:
English
Subjects:
Economics
Keywords:
Technische Innovation
;
Technologiemanagement
;
Produktentwicklung
;
Strategisches Management
;
Technologiemanagement
;
Innovationsmanagement
;
Strategisches Management
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