Format:
XIX, 466 S.
,
Ill., graph. Darst.
ISBN:
3800626950
Note:
Literaturverz. S. [437] - 458
Language:
German
Subjects:
Economics
,
Agriculture, Forestry, Horticulture, Fishery, Domestic Science
Keywords:
Marketing
;
Marketingmanagement
;
Lehrbuch
;
Lehrbuch
;
Lehrbuch
;
Lehrbuch
Author information:
Herrmann, Andreas 1964-
Author information:
Esch, Franz-Rudolf 1960-
Author information:
Sattler, Henrik 1961-
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