Umfang:
XXXIV, 395 S.
,
Ill.
Ausgabe:
1. publ.
ISBN:
0313319731
Inhalt:
I Like Ike. 54-40 or Fight. A Chicken in Every Pot. We are all familiar with these phrases, but did you know they began as presidential campaign slogans? Every presidential candidate must get his or her message out to the voters, but how is it done, and what exactly is the message? Roberts and Hammond collect the many messages and discuss the speeches, buttons, television advertisements, and other means presidential hopefuls have used to get their election platforms across to, and memorized by, a huge voting public.
Anmerkung:
Includes bibliographical references and index
Sprache:
Englisch
Schlagwort(e):
USA
;
Präsidentenwahl
;
Geschichte 1789-2000
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