Format:
1 Online-Ressource (551 p.)
ISBN:
9781136382642
Note:
Description based upon print version of record
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Containing original and previously unpublished theoretical and empirical studies, Consumer Behavior in Travel and Tourism will give professionals, professors, and researchers in the field up-to-date insight and information on trends, happenings, and findings in the international hospitality business arena. A great resource for educators, this book is complete with learning objectives, concept definitions, and even review questions at the end of each chapter. From this book, readers will understand and learn the needs and preferences of tourists and how to investigate the process of destination
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Consumer Behavior in Travel and Tourism; Copyright; Contents; About the Editors; Contributors; Introduction; Part I: Overview; Chapter 1. Consumer Behavior Related to Tourism; Learning Objectives; Motivation of Tourists; Typologies of Tourists; Destination Choice; Models of Consumer Behavior in Tourism; The Nonuser; Summary and Conclusions; Concept Definitions; Review Questions; Part II: Destination Selection and Product Choice; Chapter 2. Estimating What Affects Tourist Destination Choice; Learning Objectives; Introduction; Theoretical Background of Discrete Choice Experiments
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A Model of Choices of Hypothetical Destinations on Five Caribbean IslandsA Discrete Choice Experiment on Remote Fly-In Recreational Angling in Northern Ontario; Summary and Conclusions; Concept Definitions; Review Questions; Chapter 3. Understanding the Factors Influencing Ski Destination Choice: A Means-End Analytic Approach; Learning Objectives; Introduction; Means-End Theory; General Methodology for Assessing Means-End Relationships; Study Objectives and Methodology; Analysis and Results; Implications for Leisure and Destination Research; Concept Definitions; Review Questions
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Optional Project: Measuring Means-End ChainsChapter 4. The Roles of Image and Perceived Constraints at Different Stages in the Tourist's Destination Decision Process; Learning Objectives; Introduction; The Structure of Destination Choice Sets; Study Hypotheses; Data Collection; Operationalizing Facilitators and Inhibitors; Results; Concluding Comments; Concept Definitions; Review Questions; Chapter 5. Tourists' Decision-Making and Behavior Processes; Learning Objectives; Introduction; Major Aspects of Tourists' Decision-Making and Behavior Processes
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The Need for Relativism: Competing Paradigms in the Social Sciences and in Decision TheoryThe Positivist View: The Rational Tourist; The Interpretivist View: The Other Aspect of the Tourist; Summary and Conclusions; Concept Definitions; Review Questions; Chapter 6. Family Decision Making and Tourism Behaviors and Attitudes; Learning Objectives; Introduction; Data and Method; Findings; Marketing Implications; Recommendations for Future Research; Concept Definitions; Review Questions; Chapter 7. Consumer Decision Making and Prepurchase Information Search; Learning Objectives
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Marketing Communications in the Travel and Tourism IndustryThe Nature of Prepurchase Information Search; Types of Information Sought; Amounts and Sources of External Information Search; Determinants of Information Search; Purchase Involvement and Information Search; Strategic Implications; Concept Definitions; Review Questions; Chapter 8. Consumer Choice in Context: The Decoy Effect in Travel and Tourism; Learning Objectives; Introduction; Purpose of the Study; Methodology; Findings; Implications; Limitations; Conclusions; Concept Definitions; Review Questions
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Chapter 9. Package Tourism and Customer Loyalties
Language:
English
Keywords:
Tourismus
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Individuum
;
Verhalten
;
Reiseverhalten
;
Individuum
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