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  • SAGE Publications  (17)
  • Dolnicar, Sara  (17)
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  • SAGE Publications  (17)
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  • 1
    Online Resource
    Online Resource
    SAGE Publications ; 2009
    In:  Environment and Behavior Vol. 41, No. 5 ( 2009-09), p. 693-714
    In: Environment and Behavior, SAGE Publications, Vol. 41, No. 5 ( 2009-09), p. 693-714
    Abstract: The study of behavior with environmental consequences (recycling, water conservation, etc.) has received significant attention from social scientists over the past few decades. However, few studies have closely examined the systematic heterogeneity of behavior with environmental consequences. This study tests two specific hypotheses about such heterogeneity: that individuals differ systematically in their patterns of behavior with environmental consequences and that behavioral patterns systematically differ between context/environments. Both hypotheses are investigated empirically in the home and vacation environment. Results support the assumption that systematic differences in behavioral patterns exist across individuals. With respect to context/environment dependence, some groups of individuals do not change their behavior much between contexts/environments. The majority, however, tend to engage in fewer proenvironmental behaviors in the vacation context. These findings have significant implications for environmentally sustainable management, both for local councils and tourism destinations.
    Type of Medium: Online Resource
    ISSN: 0013-9165 , 1552-390X
    RVK:
    Language: English
    Publisher: SAGE Publications
    Publication Date: 2009
    detail.hit.zdb_id: 1500133-7
    detail.hit.zdb_id: 280662-9
    SSG: 5,2
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  • 2
    Online Resource
    Online Resource
    SAGE Publications ; 2017
    In:  Journal of Travel Research Vol. 56, No. 8 ( 2017-11), p. 988-997
    In: Journal of Travel Research, SAGE Publications, Vol. 56, No. 8 ( 2017-11), p. 988-997
    Abstract: Appeals to people’s pro-environmental values have been shown to trigger pro-environmental behavior across a range of contexts. The present study tests the potential of such interventions in a hedonic context where behavioral change does not generate utilitarian benefits (tourism). Results from a field experiment in a four-star hotel in Slovenia indicate that appeals to people’s pro-environmental values fail to significantly increase tourists’ hotel towel reuse and decrease room electricity consumption, suggesting that interventions in hedonic contexts—such as tourism—may require the use of more tangible benefits in order to change behavior.
    Type of Medium: Online Resource
    ISSN: 0047-2875 , 1552-6763
    Language: English
    Publisher: SAGE Publications
    Publication Date: 2017
    detail.hit.zdb_id: 2036634-6
    SSG: 14
    SSG: 3,2
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  • 3
    Online Resource
    Online Resource
    SAGE Publications ; 2018
    In:  Journal of Travel Research Vol. 57, No. 2 ( 2018-02), p. 232-242
    In: Journal of Travel Research, SAGE Publications, Vol. 57, No. 2 ( 2018-02), p. 232-242
    Abstract: Tourists bite off more than they can chew at hotel breakfast buffets. Food waste from hotel buffets means unnecessary food cost for hotels as well as an unnecessary burden on the environment. The present study measured food waste at a hotel breakfast buffet and identified the following guest and breakfast characteristics as being significantly associated with higher plate waste: more children in the guest mix, more Russians and less Austrians or Germans, fewer hotel guests in the breakfast buffet area as well as more buffet stations being set up. These insights contribute to knowledge on environmental sustainability in tourism, pointing to interesting market segments for targeting in high demand periods as well as promising target segments for interventions (e.g., families) and indicate that simple measures such as rearrangements of the breakfast room may reduce food waste.
    Type of Medium: Online Resource
    ISSN: 0047-2875 , 1552-6763
    Language: English
    Publisher: SAGE Publications
    Publication Date: 2018
    detail.hit.zdb_id: 2036634-6
    SSG: 14
    SSG: 3,2
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  • 4
    Online Resource
    Online Resource
    SAGE Publications ; 2008
    In:  Journal of Travel Research Vol. 47, No. 1 ( 2008-08), p. 63-71
    In: Journal of Travel Research, SAGE Publications, Vol. 47, No. 1 ( 2008-08), p. 63-71
    Abstract: The concept of market segmentation has been widely accepted and warmly embraced both by tourism industry and academia. In tourism research, this increased interest in segmentation studies has led to the emergence of a standard research approach. Most notably a concept referred to as “factor–cluster segmentation” has been broadly adopted. The aim of this article is to demonstrate that this approach is not generally the best procedure to identify homogeneous groups of individuals (market segments).
    Type of Medium: Online Resource
    ISSN: 0047-2875 , 1552-6763
    Language: English
    Publisher: SAGE Publications
    Publication Date: 2008
    detail.hit.zdb_id: 2036634-6
    SSG: 14
    SSG: 3,2
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  • 5
    Online Resource
    Online Resource
    SAGE Publications ; 2021
    In:  Journal of Travel Research Vol. 60, No. 1 ( 2021-01), p. 220-229
    In: Journal of Travel Research, SAGE Publications, Vol. 60, No. 1 ( 2021-01), p. 220-229
    Abstract: Changing default settings has proven to be a powerful approach to influencing consumer decisions without denying consumers the possibility of choosing freely. This is only the second study investigating the effectiveness of defaults in tourism, and the first testing also the combined effect of default changes and pro-environmental appeals in the context of changing room cleaning defaults in hotels from automatic daily cleaning (with the choice of opting out) to no daily routine cleaning (with the choice of opt-in and requesting a free room clean every day). Results from a quasi-experimental study conducted in a three-star city hotel suggest that the change in defaults significantly reduced room cleaning, with only 32% of room cleans requested on average. Adding a pro-environmental appeal to the change in defaults did not further reduce room cleaning overall, but has an effect on certain segments of hotel guests.
    Type of Medium: Online Resource
    ISSN: 0047-2875 , 1552-6763
    Language: English
    Publisher: SAGE Publications
    Publication Date: 2021
    detail.hit.zdb_id: 2036634-6
    SSG: 14
    SSG: 3,2
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  • 6
    Online Resource
    Online Resource
    SAGE Publications ; 2019
    In:  Journal of Travel Research Vol. 58, No. 2 ( 2019-02), p. 241-252
    In: Journal of Travel Research, SAGE Publications, Vol. 58, No. 2 ( 2019-02), p. 241-252
    Abstract: Tourist behavior has a critical impact on the environmental sustainability of tourism. The hedonic nature of tourism and lack of an economic incentive make tourist behavior particularly hard to change. Making tourists behave more environmentally friendly would have substantial environmental benefits. This is the aim of the present study. Three alternative approaches are tested. The most successful approach—based on sharing monetary savings with guests—leads to a 42 percent change in one specific tourist behavior with negative environmental consequences. This new sharing-based approach significantly outperforms current approaches of increasing awareness of environmental consequences and of tourist ability to make a change. Tourism businesses should consider replacing current appeals with sharing-based schemes.
    Type of Medium: Online Resource
    ISSN: 0047-2875 , 1552-6763
    Language: English
    Publisher: SAGE Publications
    Publication Date: 2019
    detail.hit.zdb_id: 2036634-6
    SSG: 14
    SSG: 3,2
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  • 7
    Online Resource
    Online Resource
    SAGE Publications ; 2009
    In:  Journal of Marketing Education Vol. 31, No. 2 ( 2009-08), p. 160-172
    In: Journal of Marketing Education, SAGE Publications, Vol. 31, No. 2 ( 2009-08), p. 160-172
    Abstract: Student evaluation surveys provide instructors with feedback regarding development opportunities and they form the basis of promotion and tenure decisions. Student evaluations have been extensively studied, but one dimension hitherto neglected is the actual measurement aspect: which questions to ask, how to ask them, and what answer options to offer to students to get the most valid results. This study investigates whether cross-cultural response styles affect the validity of student evaluations. If they do, then the student mix in a class can affect an instructor's evaluation, potentially producing biased feedback and prompting inappropriate decisions by university committees. This article discusses two main response styles, demonstrates the nature of the bias they can cause in student evaluation surveys using simulated artificial data, and illustrates three cases based on real student evaluation data in which marketing instructors' teaching quality assessments may be heavily biased because of response styles. The authors propose a simple method to check for response style contamination in student evaluation data and they discuss some practical implications.
    Type of Medium: Online Resource
    ISSN: 0273-4753 , 1552-6550
    Language: English
    Publisher: SAGE Publications
    Publication Date: 2009
    detail.hit.zdb_id: 2020298-2
    SSG: 3,2
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  • 8
    Online Resource
    Online Resource
    SAGE Publications ; 2012
    In:  International Journal of Market Research Vol. 54, No. 6 ( 2012-11), p. 821-834
    In: International Journal of Market Research, SAGE Publications, Vol. 54, No. 6 ( 2012-11), p. 821-834
    Abstract: Brand image measures using the typical ‘pick any’ answer format have been shown to be unstable (Rungie et al. 2005). In the present study, we find that these poor stability results are mainly caused by the pick-any measure itself because it allows consumers to evade reporting true associations. Using a forcedchoice binary measure, we find that stable brand attribute associations are in fact present with much higher incidence (70%), thus outperforming both the measures predominantly used in industry (pick-any, 41%) and academia (7-point scale measure, 59%). Under simulated optimal conditions, the forced-choice binary measure leads to 90% stability of brand-attribute associations and is therefore recommended as the optimal answer format for brand image studies.
    Type of Medium: Online Resource
    ISSN: 1470-7853 , 2515-2173
    Language: English
    Publisher: SAGE Publications
    Publication Date: 2012
    detail.hit.zdb_id: 2066720-6
    SSG: 3,2
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  • 9
    Online Resource
    Online Resource
    SAGE Publications ; 2014
    In:  International Journal of Market Research Vol. 56, No. 1 ( 2014-01), p. 33-50
    In: International Journal of Market Research, SAGE Publications, Vol. 56, No. 1 ( 2014-01), p. 33-50
    Abstract: How do respondents use the Don't know answer option in surveys? We investigate this question in the context of brand image measurement, using an experimental design with about 2,000 respondents and, for the first time, considering a range of commonly used answer formats. Results indicate that Don't know options are primarily used when respondents genuinely cannot answer the question, as opposed to representing a quick, low-effort option to complete a survey. Two practical conclusions arise from this study: (1) a Don't know option should be offered in cases where it is expected that some respondents may be unfamiliar with some brands under study; and (2) answer formats without a midpoint should be used in brand image studies because midpoints can either be falsely misinterpreted as an alternative to ticking the Don't know option, or used as an avenue for respondent satisficing.
    Type of Medium: Online Resource
    ISSN: 1470-7853 , 2515-2173
    Language: English
    Publisher: SAGE Publications
    Publication Date: 2014
    detail.hit.zdb_id: 2066720-6
    SSG: 3,2
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  • 10
    Online Resource
    Online Resource
    SAGE Publications ; 2014
    In:  Journal of Travel Research Vol. 53, No. 3 ( 2014-05), p. 296-306
    In: Journal of Travel Research, SAGE Publications, Vol. 53, No. 3 ( 2014-05), p. 296-306
    Abstract: Data analysts in industry and academia make heavy use of market segmentation analysis to develop tourism knowledge and select commercially attractive target segments. Within academic research alone, approximately 5% of published articles use market segmentation. However, the validity of data-driven market segmentation analyses depends on having available a sample of adequate size. Moreover, no guidance exists for determining what an adequate sample size is. In the present simulation study using artificial data of known structure, the impact of the difficulty of the segmentation task on the required sample size is analyzed in dependence of the number of variables in the segmentation base. Under all simulated data circumstances, a sample size of 70 times the number of variables proves to be adequate. This finding is of substantial practical importance because it will provide guidance to data analysts in academia and industry who wish to conduct reliable and valid segmentation studies.
    Type of Medium: Online Resource
    ISSN: 0047-2875 , 1552-6763
    Language: English
    Publisher: SAGE Publications
    Publication Date: 2014
    detail.hit.zdb_id: 2036634-6
    SSG: 14
    SSG: 3,2
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