In:
Perceptual and Motor Skills, SAGE Publications, Vol. 66, No. 1 ( 1988-02), p. 295-299
Abstract:
582 undergraduates were asked to write down their favorite color and choose a number from 0 to 9. The color blue and the number seven were chosen most frequently by both sexes and races, supporting Simon's (1971) “blue-seven” phenomenon. Compared with women, men chose red and blue more frequently. Women showed a preference for yellow, purple, black, and less frequent colors more often than men. White subjects chose blue and green more often than black subjects, while black subjects showed a preference for red, purple, black, and less frequent colors. There was little relationship between color preferences and scores on the Luscher Color Test.
Type of Medium:
Online Resource
ISSN:
0031-5125
,
1558-688X
DOI:
10.2466/pms.1988.66.1.295
Language:
English
Publisher:
SAGE Publications
Publication Date:
1988
detail.hit.zdb_id:
2066876-4
SSG:
5,2
SSG:
7,11
SSG:
31
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