UID:
almahu_9949703119602882
Format:
1 online resource.
ISBN:
9789047430643
Series Statement:
Diplomatic studies, v. 4
Content:
Public diplomacy has never been more important in international relations. Yet, public diplomacy's future as a valued national resource and a respected profession is far from certain. Lingering historical misperceptions and contemporary debate regarding public diplomacy's role and value in protecting and advancing national and international interests threaten public diplomacy's advancement on both fronts. Grounded in public relations theory and steeped in common sense, this book advances the global debate on public diplomacy's future by documenting the intellectual and practical development of public diplomacy in the United States and analyzing key challenges ahead. The author's fresh perspective provides compelling insights into public diplomacy's purpose and value, the conceptual foundations of the discipline, and principles of strategic practice. Based on extensive primary and secondary research, including a comprehensive survey of veteran U.S. public diplomats, the book reveals lessons learned from the U.S. experience in public diplomacy that will be critical in determining public diplomacy's fate in the United States and throughout the world.
Note:
Preliminary Material /
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Introduction. Public Diplomacy's Time? /
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Chapter One. U.S. Public Diplomacy: Pre-9/11 /
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Chapter Two. U.S. Public Diplomacy: Post-9/11 /
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Chapter Three. Insights From The U.S. Experience: Challenges Ahead /
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Chapter Four. Understanding Public Diplomacy: Toward A Common Identity /
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Chapter Five. Conceptual Foundations: From Wielding Soft Power To Managing Mutual Benefit /
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Chapter Six. Strategic Directions: The Branding Controversy /
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Chapter Seven. Structural Integrity: Competing Designs /
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Chapter Eight. Moving The Needle: Measures Of Success /
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Chapter Nine. The New Public Diplomat: Constructing A Profile /
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Chapter Ten. Rebuilding U.S. Public Diplomacy: Lessons From The Field /
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Chapter Eleven. Tempting Fate: The Future Of U.S. Public Diplomacy /
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Appendix One. About The Usia Alumni Study /
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Appendix Two. U.S. National Strategy For Public Diplomacy And Strategic Communication /
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Attachment A. Action Plan For Strategic Objectives /
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Attachment B. General Communication Guidelines /
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Attachment C. Core Messages-General /
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Attachment D. Additional Communication Vehicles /
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Attachment E. Evaluation And Accountability /
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Index /
Additional Edition:
Print version: The Future of U.S. Public Diplomacy: An Uncertain Fate Leiden, Boston : Brill | Nijhoff, 2010, ISBN 9789004177208
Language:
English
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