Umfang:
Online-Ressource (VII, 201S. 24 Abb, digital)
ISBN:
9783834961471
Serie:
SpringerLink
Inhalt:
The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication’s concept. EUROPEAN RETAIL RESEARCH welcomes manuscripts on original theoretical or conceptual contributions as well as empirical research – based either on large-scale empirical data or on the case-study method. Following the state of the art in retail research, articles on any major issues that concern the general field of retailing and distribution are welcome. The review process will support the authors in enhancing the quality of their work and will offer the authors a reviewed publication outlet. Part of the concept of EUROPEAN RETAIL RESEARCH is an only short delay between manuscript submission and final publication, so it is intended to become a quick publication platform.
Anmerkung:
2010,2 = vol. 24, issue 2
,
Preface; Contents; The Classic Conceptualisation and Classification of Distribution Service Outputs - Time for a Revision?; Abstract; Keywords; 1. Cause for Concern over a Classic Concept?; 2. The 'Classic' Distribution Service Outputs Concept; 3. Post-classic Distribution Service Outputs Frameworks; 4. Time for a Revision?; 5. Revision Agenda Stage I: Broadening the Classic Conceptualisation of Distribution Service Outputs; 6. Revision Agenda Stage II: Incorporating Distribution Service Ouputs into a Generic Higher Order Concept
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7. Revision Agenda Stage III: Developing a Generic Higher Order Scheme8. Revision Agenda Stage IV: Deepening the Distribution Service Outputs Concept; 9. Conclusions and Future Research; References; Internal Marketing, Market Orientation and Organisational Performance: The Mythological Triangle in a Retail Context; Abstract; Keywords; 1. Introduction; 2. The Theoretical Background; 3. The Triangle: Internal Marketing, Market Orientation and Organisational Performance; 4. Methodology; 5. Findings; 6. Discussion and Conclusion; Appendix A; Appendix B; References
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Information is Useful, but Knowledge is Power! Loyalty Programmes and how they can Benefit RetailersAbstract; Keywords; 1. Introduction; 2. Literature Review; 3. How Loyalty Programmes Acquire and Use Information; 4. The Tesco Example; 5. Loyalty Card Survey; 6. Conclusions; Appendix A; Appendix B; References; Modelling the Impact of 3D Authenticity and 3D Telepresence on Behavioural Intention for an Online Retailer; Abstract; Keywords; 1. Introduction; 2. Theoretical Background; 3. Conceptual Framework; 4. Method and Sample; 5. Results; 6. Discussion, Conclusions and Implications
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7. Limitations and Further StudiesAppendix; References; Integrated Retail Channels in Multichannel Retailing: Do Linkages between Retail Channels Impact Customer Loyalty?; Abstract; Keywords; 1. Introduction; 2. Conceptual Background and Hypotheses; 3. Research Design; 4. Measurement Scales; 6. Summary and Implications; Appendix; References; The Retail Industry in Spain; Abstract; Keywords; 1. Overview on Spain; 2. Socio-economic Indicators of the Industry and the Retail Sector; 3. Structure of the Retail Trade; 4. Players and Trends in Different Retail Sectors
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5. General Conclusions on the Retail of FMCGs in SpainReferences; Retailing in Italy - Players, Strategies and Trends; Abstract; Keywords; 1. Introduction; 2. Retail Market Structure; 3. Main Food Retailer Profiles; 4. Clustering Local Italian Markets; 5. Nonfood Retailing; 6. Private Label Development; 7. Loyalty programmes and Clubs - the Strategies of Italian Retailers; 8. New Trends in Shopping Behaviour and Consequences for the Retail Landscape;
Weitere Ausg.:
ISBN 9783834927095
Weitere Ausg.:
Buchausg. u.d.T. European retail research ; 2010,2= Vol. 24, Issue 2 Wiesbaden : Gabler, 2011 ISBN 9783834927095
Sprache:
Deutsch
Fachgebiete:
Wirtschaftswissenschaften
Schlagwort(e):
Handelsforschung
;
Handelsforschung
;
Aufsatzsammlung
DOI:
10.1007/978-3-8349-6147-1
URL:
Volltext
(lizenzpflichtig)
Mehr zum Autor:
Rudolph, Thomas 1962-
Mehr zum Autor:
Schramm-Klein, Hanna 1974-
Mehr zum Autor:
Swoboda, Bernhard 1965-
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