UID:
almahu_9949383089102882
Format:
1 online resource (xiii, 207 pages) :
,
illustrations
ISBN:
9781138671836
,
1138671835
,
9781317205913
,
131720591X
,
9781317205920
,
1317205928
,
9781317205937
,
1317205936
,
9781315616766
,
1315616769
Series Statement:
China perspectives series
Note:
1. Main topics and research framework of Chinese firms' international branding strategies / Zouhao Hu and Zhilin Yang -- 2. Development and main contents of international branding research / Xuenan Ju, Zuohao Hu and Zhilin Yang -- 3. Two perspectives of international marketing : standardization versus adaptation / Zuohao Hu -- 4. Characteristics and formation mechanism of born-global firms / Zuohao Hu and Xi Chen -- 5. Price leadership or branding strategy for Chinese firms / Xi Chen, ZuoHao Hu and Ping Zhao -- 6. Chinese frims' export strategy : OBM or OEM? / Zhonghe Han, Zuohao Hu and Lichao Zheng -- 7. Antecedents and consequences of distribution adaptation and price adaptation : a study of Chinese firms / Zuohao Hu, Fan Yi, Shunping Han and Zi Chen -- 8. The effect of overseas channel control on export performance / Zuohao Hu, Xi Chen and Ping Zhao -- 9. Characteristics and driving forces of China's born-global firms : a multi-case study / Xi Chen, Zuohao Hu and Ping Zhao -- 10. The internationalization of CHina's contracting and outsource firms : a multi-case study / Qingfei Xue.
Additional Edition:
Print version: Hu, Zuohao, 1964- Research frontiers on the international marketing strategies of Chinese brands. London : Routledge, Taylor & Francis Group, 2017 ISBN 9781138671836
Additional Edition:
ISBN 1138671835
Language:
English
Subjects:
Economics
Keywords:
Electronic books.
;
Electronic books.
;
Electronic books
DOI:
10.4324/9781315616766
URL:
https://www.taylorfrancis.com/books/9781315616766
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