Format:
xii, 310 S.
,
Ill.
,
25 cm
ISBN:
0253346673
,
0253218098
Series Statement:
Tracking globalization
Content:
A tangible aspect of living, working, and travelling in the 21st century is the experience of moving between smoke-filled and smoke-free environments. In "Globalizing Tobacco Control", Roddey Reid examines what lies behind this experience: the revolution in public attitudes and health codes that regulate daily routines and the life of the body. While the gradual replacement of smoking with non-smoking as the social norm is a global phenomenon, it has not followed the same trajectory everywhere.Reid compares anti-smoking campaigns in the United States, France, and Japan for what they reveal about the nature of globalization and liberal arts of government. He explores distinctive national histories of tobacco; evolving global marketing strategies of transnational tobacco corporations; 'social marketing' techniques used to tailor public health messages to particular ethnic communities; and the programs of international public health organizations.
Note:
Includes bibliographical references (p. [265]-289) and index
Language:
English
Subjects:
Ethnology
,
Sociology
Keywords:
Kalifornien
;
Rauchen
;
Gesundheitsförderung
;
Frankreich
;
Japan
;
Kalifornien
;
Rauchen
;
Gesundheitspolitik
;
Frankreich
;
Japan
URL:
http://www.loc.gov/catdir/toc/ecip0511/2005011500.html
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