In:
Market Research Society. Journal., SAGE Publications, Vol. 37, No. 4 ( 1995-07), p. 1-7
Type of Medium:
Online Resource
ISSN:
0025-3618
DOI:
10.1177/147078539503700408
Language:
English
Publisher:
SAGE Publications
Publication Date:
1995
detail.hit.zdb_id:
2066720-6
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