In:
Journal of the Academy of Marketing Science, Springer Science and Business Media LLC, Vol. 19, No. 3 ( 1991-6), p. 269-273
Type of Medium:
Online Resource
ISSN:
0092-0703
,
1552-7824
Language:
English
Publisher:
Springer Science and Business Media LLC
Publication Date:
1991
detail.hit.zdb_id:
2067360-7
detail.hit.zdb_id:
1187865-4
SSG:
3,2
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