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  • SAGE Publications  (54)
  • Sociology  (54)
  • AP 10792.2  (54)
  • 1
    In: New Media & Society, SAGE Publications
    Abstract: The reciprocal exchanges of messages, likes, and pictures on social media are typical expressions of mobile youth culture. After all, it is well-established that young people’s disclosure practices support their efforts to maintain relationships, gain autonomy, and, by large, consolidate a place in the world. What is often missing, however, is an exploration of how the specific socio-cultural contexts of ethno-religious minority youths shape and are shaped by social media appropriations. Therefore, we conducted a 15-month ethnographic study among ethno-religious minority youths in which we investigated networked gift-giving practices. We stress the notion of “networked” because the results illustrate how these young people appropriate the amplified visibility of their relational maintenance behaviors on social media in order to negotiate status and social ties. We connect these findings to the concept of a “distrustful society” as the participants hold a general distrust in society due to experiences of racism and marginalization.
    Type of Medium: Online Resource
    ISSN: 1461-4448 , 1461-7315
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    Language: English
    Publisher: SAGE Publications
    Publication Date: 2022
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  • 2
    Online Resource
    Online Resource
    SAGE Publications ; 2018
    In:  New Media & Society Vol. 20, No. 7 ( 2018-07), p. 2604-2628
    In: New Media & Society, SAGE Publications, Vol. 20, No. 7 ( 2018-07), p. 2604-2628
    Abstract: Despite that contemporary advertising is decreasingly about persuading children through persuasive messages and increasingly about influencing them through implicit tactics, little attention has been given to how children may cope with advertising by understanding and evaluating the new advertising tactics. Drawing on 12 focus groups entailing 60 children of ages 9–11 years, this article investigates children’s advertising literacy by exploring their knowledge and judgements (and accordingly reasoning strategies) of the new advertising formats. In particular, insight is provided into children’s critical reflection on the tactics of brand integration, interactivity and personalization in the advertising formats brand placement, advergames and retargeted pre-roll video ads on social media. It is shown that while children not spontaneously do so, they appear to have the ability to understand these tactics and form judgements about their (moral) appropriateness, thereby considering a wide range of societal actors.
    Type of Medium: Online Resource
    ISSN: 1461-4448 , 1461-7315
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    Language: English
    Publisher: SAGE Publications
    Publication Date: 2018
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    SSG: 24,1
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  • 3
    In: New Media & Society, SAGE Publications, Vol. 22, No. 11 ( 2020-11), p. 1996-2017
    Abstract: While data-driven personalization strategies are permeating all areas of online communication, the impact for individuals and society as a whole is still not fully understood. Drawing on Facebook as a case study, we combine online tracking and self-reported survey data to assess who gets targeted with what content. We tested relationships between user characteristics (i.e. socio-demographic and individual perceptions) and exposure to branded content on Facebook. Findings suggest that social media use sophisticated algorithms to target specific groups of users, especially in the context of gender-stereotyping and health. Health-related content was predominantly targeted at older users, females, and at those with higher levels of trust in online companies, as well as those in poorer health conditions. This study provides a first indication of unfair targeting that reinforces stereotypes and creates inequalities, and suggests rethinking the impact of algorithmic targeting in creating new forms of individual and societal vulnerabilities.
    Type of Medium: Online Resource
    ISSN: 1461-4448 , 1461-7315
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    Language: English
    Publisher: SAGE Publications
    Publication Date: 2020
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  • 4
    Online Resource
    Online Resource
    SAGE Publications ; 2015
    In:  New Media & Society Vol. 17, No. 9 ( 2015-10), p. 1436-1453
    In: New Media & Society, SAGE Publications, Vol. 17, No. 9 ( 2015-10), p. 1436-1453
    Abstract: At the dawn of modernity, in the 18th century, space became a critical category in defining generational attributes and locations. However, borders that previously tightly isolated adults and children are nowadays continuously challenged and modified by a constant and ubiquitous use of new information and communication technologies, namely the Internet, blurring notions of ‘private’ and ‘public’, ‘outdoors’ and ‘indoors’, ‘real’ and ‘virtual’. Giving voice to children, this article explores qualitative empirical data from a research project carried out in Portugal. It focuses on children as subjects and actors of these processes, especially in the way they combine ‘real’ and ‘virtual’ space and place in a geography of their own.
    Type of Medium: Online Resource
    ISSN: 1461-4448 , 1461-7315
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    Language: English
    Publisher: SAGE Publications
    Publication Date: 2015
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  • 5
    In: New Media & Society, SAGE Publications, Vol. 12, No. 6 ( 2010-09), p. 1005-1023
    Abstract: Digital television services not only provide promise for interactive services, but also for long tail-based business models in terms of tailor-made content. As the share of culture in total linear television programming is diminishing owing to the supremacy of audience rating concerns, digital television services could act as an alternative gateway to deliver culture to a wider audience. This article presents the results of a market pilot study using the established video-on-demand (VOD) platform of Flanders’ main digital television operator for the wide-scale delivery of performing arts videos. Despite the promising pilot study results, we doubt whether the long tail principle is applicable to the delivery of avant-garde material to develop a viable digital television service.
    Type of Medium: Online Resource
    ISSN: 1461-4448 , 1461-7315
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    Language: English
    Publisher: SAGE Publications
    Publication Date: 2010
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  • 6
    Online Resource
    Online Resource
    SAGE Publications ; 2013
    In:  New Media & Society Vol. 15, No. 6 ( 2013-09), p. 982-1002
    In: New Media & Society, SAGE Publications, Vol. 15, No. 6 ( 2013-09), p. 982-1002
    Abstract: This article provides a critical review of scientific, peer reviewed, articles on Facebook between 2006 and 2012. The review shows that while there are yet numerous articles on various aspects of the social network site, there are still many gaps to be filled. Also, due to the limited scope of many articles (in sample sizes as well as in the number of countries included in the studies) and frequent changes to Facebook’s design and features, it is not only necessary to revisit many of these articles but also to integrate their research findings. The review ends with a critical discussion and directions for future research.
    Type of Medium: Online Resource
    ISSN: 1461-4448 , 1461-7315
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    Language: English
    Publisher: SAGE Publications
    Publication Date: 2013
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  • 7
    Online Resource
    Online Resource
    SAGE Publications ; 2023
    In:  New Media & Society Vol. 25, No. 5 ( 2023-05), p. 963-979
    In: New Media & Society, SAGE Publications, Vol. 25, No. 5 ( 2023-05), p. 963-979
    Abstract: Pokémon Go is the most popular location-based game worldwide. As a location-based game, Pokémon Go’s gameplay is connected to networked urban mobility. However, urban mobility differs significantly around the world. Large metropoles in South America and Africa, for example, experience ingrained social, cultural, and economic inequalities. With this in mind, we interviewed Pokémon Go players in two Global South cities, Rio de Janeiro (Brazil) and Nairobi (Kenya), to understand how players navigate urban spaces not only based on gameplay but with broader concerns for safety. Our findings reveal that players negotiate their urban mobilities based on perceptions of risk and safety, choosing how to move around and avoiding areas known for violence and theft. These findings are relevant for understanding the social and political aspects of networked urban spaces as well as for investigating games as venues through which we can understand ordinary life, racial, gender, and socioeconomic inequalities.
    Type of Medium: Online Resource
    ISSN: 1461-4448 , 1461-7315
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    Language: English
    Publisher: SAGE Publications
    Publication Date: 2023
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  • 8
    Online Resource
    Online Resource
    SAGE Publications ; 2011
    In:  New Media & Society Vol. 13, No. 3 ( 2011-05), p. 411-426
    In: New Media & Society, SAGE Publications, Vol. 13, No. 3 ( 2011-05), p. 411-426
    Abstract: This qualitative case study describes the social appropriation of mobile phones among low-income communities in Rio de Janeiro (Brazil) by asking how favela (slum) residents appropriate cell phones. Findings highlight the difficulty these populations encounter in acquiring and using cell phones due to social and economic factors, and the consequent subversive or illegal tactics used to gain access to such technology. Moreover, these tactics are embedded in and exemplars of the cyclic power relationships between high-and low-income populations that constitute the unique use of mobile technologies in these Brazilian slums. The article concludes by suggesting that future research on technology in low-income communities focus instead on the relationship of people to technology rather than a dichotomization of their access or lack thereof.
    Type of Medium: Online Resource
    ISSN: 1461-4448 , 1461-7315
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    Language: English
    Publisher: SAGE Publications
    Publication Date: 2011
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  • 9
    Online Resource
    Online Resource
    SAGE Publications ; 2016
    In:  New Media & Society Vol. 18, No. 8 ( 2016-09), p. 1528-1546
    In: New Media & Society, SAGE Publications, Vol. 18, No. 8 ( 2016-09), p. 1528-1546
    Abstract: Technological determinism (TD) has been critiqued as reductionist, ahistorical, and simplistic. This article, however, presents its complexity by showing four of its typologies according to the axes of objective/subjective dimensions and regulation/radical change sociologies based on Burrell and Morgan’s Four paradigms for the analysis of social theory. Through a survey of the literature and theoretical arguments about new media and their possible consequences on political, economic, and cultural systems, the article shows how TD and social determinism constitute a continuum, rather than a dichotomy, of theories about the relationship of technology and society. It recommends the revisiting of Burrell and Morgan’s concepts and their utility in organizing other communication theories.
    Type of Medium: Online Resource
    ISSN: 1461-4448 , 1461-7315
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    Language: English
    Publisher: SAGE Publications
    Publication Date: 2016
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  • 10
    Online Resource
    Online Resource
    SAGE Publications ; 2002
    In:  New Media & Society Vol. 4, No. 3 ( 2002-09), p. 329-353
    In: New Media & Society, SAGE Publications, Vol. 4, No. 3 ( 2002-09), p. 329-353
    Abstract: In this article we describe research that overcomes some of the flaws of Uses and Gratifications research by combining information need concepts with concepts from Media Choice models, and by making use of the Policy Capturing method. Using this method, we obtained in-depth knowledge about the basic characteristics of information needs that can be used to explain a choice for specific media, i.e. traditional mass media and Information and Communications Technology (ICT)-based media. In two studies regarding users’ information needs in an academic context, and employees within an organizational setting, we found that the same characteristics of information need, such as topicality and context, are important predictors of media choice. The results show that more refined analyses with regard to dimensions underlying information need can contribute to insight into when and how media, including new technologies, can be successful in the emerging information society, for example, by taking context issues into account.
    Type of Medium: Online Resource
    ISSN: 1461-4448 , 1461-7315
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    Language: English
    Publisher: SAGE Publications
    Publication Date: 2002
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