Format:
1 Online-Ressource (X, 326 S.)
Edition:
4th ed.
ISBN:
9781118465028
,
9781118416174
,
9781118418741
,
9781118431634
,
9781118465011
,
9781283700412
Note:
Includes bibliographical references (pages 314-315) and index
Additional Edition:
Erscheint auch als Druck-Ausgabe, Hardcover ISBN 978-1-118-09920-9
Language:
English
Subjects:
Economics
,
General works
Keywords:
Markenartikel
;
Marketing
;
Markenname
;
Werbung
;
Markenimage
;
Markenpolitik
;
Marke
;
Industriedesign
;
Marke
;
Design
;
Electronic books
;
Electronic books
URL:
FULL
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URL:
FULL
((OIS Credentials Required))
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