In:
Journal of Marketing Research, SAGE Publications, Vol. 19, No. 1 ( 1982-02), p. 72-86
Abstract:
The authors examine the relative importance of temporary price reductions, display alternatives, and newspaper advertising to unit sales of supermarket products. The research was conducted as an in-store pricing experiment characterized by a factorial design.
Type of Medium:
Online Resource
ISSN:
0022-2437
,
1547-7193
DOI:
10.1177/002224378201900107
Language:
English
Publisher:
SAGE Publications
Publication Date:
1982
detail.hit.zdb_id:
2066604-4
detail.hit.zdb_id:
218319-5
SSG:
3,2
Bookmarklink