In:
Marketing Review St. Gallen, Springer Science and Business Media LLC, Vol. 27, No. 3 ( 2010-6), p. 8-14
Type of Medium:
Online Resource
ISSN:
1865-6544
,
1865-7516
DOI:
10.1007/s11621-010-0054-1
Language:
German
Publisher:
Springer Science and Business Media LLC
Publication Date:
2010
detail.hit.zdb_id:
2412643-3
detail.hit.zdb_id:
2425938-X
SSG:
3,2
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