In:
Management Communication Quarterly, SAGE Publications, Vol. 10, No. 2 ( 1996-11), p. 227-242
Abstract:
Visual persuasion in constructing buildings is often a part of business strategy. Architects, for instance, try to link corporate goals with management's desire for company buildings to represent, for instance, the mission, goal, and even the power and strength of the company. When one analyzes covert visual persuasion, it is clear that modern visual strategy mirrors ancient rhetorical concepts of persuasion. As oral persuasion takes into account source, medium, audience, and content, so too does the visual strategist. In the following statement, we link visual rhetoric with classical rhetoric, look at banks and shopping malls as exemplifying visual rhetoric, and conclude with several declaratives.
Type of Medium:
Online Resource
ISSN:
0893-3189
,
1552-6798
DOI:
10.1177/0893318996010002005
Language:
English
Publisher:
SAGE Publications
Publication Date:
1996
detail.hit.zdb_id:
2068864-7
SSG:
3,2
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