In:
HMD Praxis der Wirtschaftsinformatik, Springer Fachmedien Wiesbaden GmbH, Vol. 57, No. 4 ( 2020-08), p. 655-668
Abstract:
Customers’ expectations towards goods and services have changed. On the one hand, customers place higher demands on quality, comfort and personalization. On the other hand, they want to be taken into consideration to contribute to this value creation. In order to continue to compete in the market, companies must leave traditional customer and supplier roles aside as well as the idea of being able to create innovations on their own. Service ecosystems become the key to develop innovative value propositions and bring together current trends in service development. In symbiosis with digital technologies, they become an attractive tool for creating loose, heterogeneous partner networks. Based on eight case studies, this article reveals how companies in the field of human-centered services, or the so-called ‘personal services’, use their service ecosystems to achieve their own digitalization potential. A framework for comparative analysis and design can be provided by the ‘Service Canvas’ of the BMBF-funded research project BeDien. Different elements such as individualization, integration, collaboration and digital services reveal the strengths, advantages and development potential of service ecosystems and thus, provide indications on how digitalization can be used in a systematic manner as a basis for collaboration.
Type of Medium:
Online Resource
ISSN:
1436-3011
,
2198-2775
DOI:
10.1365/s40702-020-00640-9
Language:
German
Publisher:
Springer Fachmedien Wiesbaden GmbH
Publication Date:
2020
detail.hit.zdb_id:
1015731-1
detail.hit.zdb_id:
2109643-0
SSG:
3,2
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