In:
Proceedings of the Human Factors and Ergonomics Society Annual Meeting, SAGE Publications, Vol. 46, No. 19 ( 2002-09), p. 1708-1712
Abstract:
A study was carried out using four measures of effectiveness to compare product warnings that are consistent with the American National Standards Institute Product Safety Signs and Labels standard (ANSI Z535.4) to warnings that are not consistent with the standard. Inconsistent warnings were based on the format of existing product warnings. Two warnings, consistent and inconsistent, for each of ten different products were evaluated: cooking oil, trampoline, paint, dresser, airbag, seat belt, tire, sports utility vehicle, reclining seat and swimming pool. The four effectiveness criteria were judgments of noticeability, likelihood to read, understandability and likelihood of complying. Participants were 176 students with varied majors from five different universities. Results indicated higher levels of judged effectiveness for the warnings that were consistent with the ANSI standard. The differences were statistically significant for all four effectiveness measures for all ten products. While warnings that are consistent with the ANSI Z535.4 standard do not by themselves necessarily constitute an adequate warning system, these results indicate that the standard does have merit and utility and represents a good starting point in warning design.
Type of Medium:
Online Resource
ISSN:
1071-1813
,
2169-5067
DOI:
10.1177/154193120204601904
Language:
English
Publisher:
SAGE Publications
Publication Date:
2002
detail.hit.zdb_id:
2415770-3
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