In:
Asian Journal of Agricultural Extension, Economics & Sociology, Sciencedomain International, Vol. 41, No. 8 ( 2023-06-12), p. 209-216
Abstract:
This study examines the marketing channels and associated costs in the persimmon industry, focusing on the producer's share in consumer rupees and marketing efficiency. The research analyzes different marketing channels involving wholesalers, retailers, and pre-harvest contractors. The findings reveal the marketing costs incurred by various stakeholders, with variations observed across channels. The producer's marketing cost ranged from ₹187.40 to ₹245.86 per quintal, while wholesalers, pre-harvest contractors, and retailers incurred significant costs in terms of commissions, transportation, taxes, and other expenses. The analysis of price spread among channels highlights the net price received by the producer, consumer's price, and marketing margins. Moreover, the study evaluates the marketing efficiency of each channel, indicating their effectiveness in terms of cost management and value delivery. The marketing efficiency values obtained for Channel-1, Channel-2, and Channel-3 are 5.48, 3.10, and 2.44, respectively. These results provide insights into the distribution of profits and costs among different stakeholders in the persimmon industry, aiding in understanding the overall performance of marketing channels.
Type of Medium:
Online Resource
ISSN:
2320-7027
DOI:
10.9734/ajaees/2023/v41i81998
Language:
Unknown
Publisher:
Sciencedomain International
Publication Date:
2023
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