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Modos de distribución de vehículos chinos en los países de la alianza del pacífico

Regalado-Pezua, Otto ; Montoya Bayardo, Miguel Angel ; Zapata Pezúa, Gabriel Arnaldo

Universidad EAFIT ; 2021

In: Revista Digital Mundo Asia Pacífico Vol. 10, No. 19 ( 2021-12-17), p. 5-24

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In: Revista Digital Mundo Asia Pacífico, Universidad EAFIT, Vol. 10, No. 19 ( 2021-12-17), p. 5-24

Abstract: Cuando la industria automotriz china decidió expandirse al mercado occidental tuvo que evaluar la mejor alternativa para comercializar sus marcas en los mercados segmentados y elegidos, entre ellos los países que conforman la Alianza del Pacífico. El presente artículo, basado principalmente en fuentes secundarias, desarrolla, por un lado, desde un enfoque conceptual, los modos de distribución implementados por las marcas de automóviles en general; y, por otro lado, desde un enfoque aplicado, las estrategias de distribución seguidas por cuatro marcas chinas elegidas: Changan, Great Wall, JAC y BAIC en los mercados de Chile, Colombia, México y Perú.

Type of Medium: Online Resource

ISSN: 2344-8172

URL: Journal

URL: Article

DOI: 10.17230/map

DOI: 10.17230/map.v10.i19.01

Language: Spanish

Publisher: Universidad EAFIT

Publication Date: 2021

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The Determining Factors of Attractiveness in Urban Tourism: A Study in Mexico City, Buenos Aires, Bogota, and Lima

Sirkis, Gabriela ; Regalado-Pezúa, Otto ; Carvache-Franco, Orly ; [et al.]

MDPI AG ; 2022

In: Sustainability Vol. 14, No. 11 ( 2022-06-05), p. 6900-

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In: Sustainability, MDPI AG, Vol. 14, No. 11 ( 2022-06-05), p. 6900-

Abstract: This research aims to examine the tourist recognition of the different attractions of the four most populous Spanish-speaking cities in Latin America: Mexico City, Buenos Aires, Bogotá, and Lima, and determine the factors that group these attractions and evaluate their degree of importance. Factor analysis technique was used to reduce the perceptions into relevant factors. The methodology used is quantitative, transversal, and non-experimental. The results indicate that the tourist attraction of a city has four main factors: the nucleus, the tourism ecosystem, Meetings, Incentives, Conventions and Exhibitions/Events (MICE) and shows, and the related services. The research has theoretical implications because it determines that tourists perceive attractions at four levels in these Latin American cities, each of which is made up of tourist attractions different from those mentioned in the literature. The research has practical implications, since officials and those responsible for tourism in Latin American cities can improve their plans by considering the factors of tourist attraction that generate a greater influx of tourists in the cities examined.

Type of Medium: Online Resource

ISSN: 2071-1050

URL: Article

DOI: 10.3390/su14116900

Language: English

Publisher: MDPI AG

Publication Date: 2022

detail.hit.zdb_id: 2518383-7

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Ethnic networks and multinational firms’ location decisions

Alcaraz, Jorge ; Salamanca, Elizabeth ; Regalado-Pezúa, Otto

Emerald ; 2020

In: Review of International Business and Strategy Vol. 30, No. 2 ( 2020-06-01), p. 279-298

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In: Review of International Business and Strategy, Emerald, Vol. 30, No. 2 ( 2020-06-01), p. 279-298

Abstract: The purpose of this study is to identify the effect of ethnic networks on firms’ location decisions using social network theory and the homophily principle. Design/methodology/approach A traditional gravity model is used on a sample composed of high-skilled and low-skilled ethnic networks and multinational enterprises (MNEs) from Latin America, North America and the European Union. Findings Contrary to findings of previous studies, ethnic networks do not appear to influence location decisions of Latin American firms expanding into countries from North America and the European Union. This might be because of weak ethnic connections among the players. Practical implications Managers must be aware that ethnic networks not always can be used for the strategy of the firm, at least regarding location. Social implications Governments and entrepreneurial and immigrant associations from home and host countries could develop initiatives addressed to strengthening the links between the members of the networks. Originality/value This study extends the social network theory in the sense that ethnic networks do not always positively affect firms’ location. Moreover, it is important to consider the specific context or features of the members of a network before analyzing its effects on firms’ location.

Type of Medium: Online Resource

ISSN: 2059-6014 , 2059-6014

URL: Article

DOI: 10.1108/RIBS-11-2019-0152

Language: English

Publisher: Emerald

Publication Date: 2020

detail.hit.zdb_id: 2854169-8

SSG: 3,2

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Perceived value and its relationship to satisfaction and loyalty in cultural coastal destinations: A study in Huanchaco, Peru

Regalado-Pezúa, Otto ; Carvache-Franco, Mauricio ; Carvache-Franco, Orly ; [et al.]

Public Library of Science (PLoS) ; 2023

In: PLOS ONE Vol. 18, No. 8 ( 2023-8-1), p. e0286923-

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In: PLOS ONE, Public Library of Science (PLoS), Vol. 18, No. 8 ( 2023-8-1), p. e0286923-

Abstract: Coastal tourism offers a wide variety of activities related to nature and culture in a sustainable environment. The present study in a coastal destination with cultural characteristics aims to (i) establish the dimensions of perceived value, (ii) determine the relationship between perceived value and satisfaction, and (iii) identify the relationship between perceived value and loyalty in variables such as return, recommendation, and word of mouth in a cultural coastal destination. This quantitative research used a sample of 384 valid questionnaires collected in Huanchaco, Peru, a city next to the Pacific Ocean, being a coastal destination with cultural potential. Factor analysis and multiple regression were applied for data analysis. The results show three dimensions of value perceived by tourists in coastal destinations: emotional and social value, economic value, and functional value. Of these, emotional and social value is the most salient predictor of tourist satisfaction and loyalty. These results will serve as management guides for cultural coastal destination managers and contribute to the academic literature.

Type of Medium: Online Resource

ISSN: 1932-6203

URL: Article

DOI: 10.1371/journal.pone.0286923

DOI: 10.1371/journal.pone.0286923.g001

DOI: 10.1371/journal.pone.0286923.g002

DOI: 10.1371/journal.pone.0286923.g003

DOI: 10.1371/journal.pone.0286923.t001

DOI: 10.1371/journal.pone.0286923.t002

DOI: 10.1371/journal.pone.0286923.t003

DOI: 10.1371/journal.pone.0286923.t004

DOI: 10.1371/journal.pone.0286923.t005

DOI: 10.1371/journal.pone.0286923.s001

DOI: 10.1371/journal.pone.0286923.s002

Language: English

Publisher: Public Library of Science (PLoS)

Publication Date: 2023

detail.hit.zdb_id: 2267670-3

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EcoTrend: new line of the ecological toilet in the Peruvian market

Regalado-Pezua, Otto ; Horna-Saldaña, César Jhonnatan ; Toro, Leonardo

Emerald ; 2023

In: Emerald Emerging Markets Case Studies Vol. 13, No. 2 ( 2023-07-14), p. 1-31

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In: Emerald Emerging Markets Case Studies, Emerald, Vol. 13, No. 2 ( 2023-07-14), p. 1-31

Abstract: The learning outcomes of the study are to analyze the launch of a new business line for Trend at the commercial and market levels; identify the potential of the green consumer in Peruvian emerging market; and apply strategic tools to analyze the viability of launching a new business line in a new market. Case overview/synopsis José Luis Galindo planned to launch a new line of toilets in the Peruvian market called EcoTrend, based on the analysis of the responsible consumption trend and the presence of a new green consumer. Therefore, he carried out a series of studies and estimates to define the feasibility of the value proposition of his ecological toilet. However, Galindo doubted if these studies and estimates were enough to carry out the launch and commercial success of the EcoTrend line. Galindo, founder and current general manager of a company called Cerámica Industrial Trend S.A.C, is broadly knowledgeable about the construction sector in Peru and has more than 30 years of work experience in the ceramic bathroom fixtures industry. Throughout his professional career, Galindo has managed three of the leading bathroom fixture companies in Peru. However, it was when he started Trend, a company focusing specifically on the manufacture of toilets, that his dream of becoming an entrepreneur came true. Trend is focused on its one-piece toilet line. These toilets are characterized by their high-quality workmanship, which is achieved through the efficient and distinctive production process of Trend’s workforce. The workforce stays on its toes due to constant, thorough training, a key to Trend’s market competitiveness. In addition, the new EcoTrend line sowed in Galindo uncertainty in the commercial viability because the product was new in the market and was going to bring a great challenge. Complexity academic level Depending on the scope of the course, different teaching objectives could be oriented toward entrepreneurship, management sciences, strategy and green marketing. The case can be used to teach higher level undergraduate marketing and management courses. Supplementary materials Teaching notes are available for educators only. Subject code CSS 8: Marketing.

Type of Medium: Online Resource

ISSN: 2045-0621 , 2045-0621

URL: Article

DOI: 10.1108/EEMCS-05-2022-0178

Language: English

Publisher: Emerald

Publication Date: 2023

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Desarrollo sostenible en turismo: una propuesta para Machu Picchu

Regalado Pezúa, Otto ; Universidad ESAN, Lima, Peru ; Arias Valencia, Jesús

Universidad ESAN ; 2006

In: Cuadernos de difusión Vol. 11, No. 20 ( 2006-06-30), p. 63-73

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In: Cuadernos de difusión, Universidad ESAN, Vol. 11, No. 20 ( 2006-06-30), p. 63-73

Abstract: Raising awareness about the environmental risks faced by the Historical Sanctuary of Machu Picchu, providing tools for thinking that will contribute to addressing the Sanctuary’s problems, and finally, contributing to the debate by forwarding a proposal for the Sanctuary’s sustainable management are the purposes of this study. In the first section, statistics show Peru is basically a unipolar travel destination. The second section presents the complex problems identified at the Sanctuary. To conclude, the study presents a proposed solution, including setting up a structure to manage the Sanctuary’s strategic planning while abiding by the key principles of sustainable development.

Type of Medium: Online Resource

ISSN: 1815-6606

URL: Journal

URL: Article

DOI: 10.46631/jefas

DOI: 10.46631/jefas.2006.v11n20.03

Language: Unknown

Publisher: Universidad ESAN

Publication Date: 2006

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PSYCHOLOGICAL DISTANCE IN THE DIASPORA MARKETING OF NOSTALGIC PRODUCTS: A VENEZUELAN CASE

Palomino-Tamayo, Walter ; Saksanian, Maria Christina ; Regalado-Pezúa, Otto

FapUNIFESP (SciELO) ; 2022

In: Revista de Administração de Empresas Vol. 62, No. 1 ( 2022)

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In: Revista de Administração de Empresas, FapUNIFESP (SciELO), Vol. 62, No. 1 ( 2022)

Abstract: RESUMEN A través de esta primera revisión sistemática de la literatura específica del marketing de la diáspora, se encontró que ésta literatura emergente está enfocada en las oportunidades de comercio, turismo y aculturación entre personas de países con diferentes idiomas en un solo país anfitrión. Esta investigación contribuye a comprender el comportamiento de compra de la diáspora, específicamente con respecto a productos y servicios nostálgicos, en un contexto internacional más amplio considerando cinco países anfitriones: Colombia, Perú, Chile, Ecuador y Panamá, y utilizando la teoría del nivel de conceptualización. Otra contribución es la utilización de las métricas e-WOM derivadas de publicaciones publicitarias en Instagram. Los resultados muestran que los consumidores de la diáspora de los países anfitriones con una mayor cultura individualista, una menor masculinidad y una mayor distancia geográfica de su tierra natal prefieren el consumo de productos nostálgicos.

Type of Medium: Online Resource

ISSN: 2178-938X , 0034-7590

URL: Article

DOI: 10.1590/s0034-759020220103

Language: English

Publisher: FapUNIFESP (SciELO)

Publication Date: 2022

detail.hit.zdb_id: 2502471-1

detail.hit.zdb_id: 2245019-1

SSG: 7,36

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Urban Tourism Perception and Recommendation in Mexico City and Lima

Regalado-Pezúa, Otto ; Sirkis, Gabriela ; Carvache-Franco, Orly ; [et al.]

MDPI AG ; 2022

In: Land Vol. 11, No. 11 ( 2022-11-11), p. 2021-

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In: Land, MDPI AG, Vol. 11, No. 11 ( 2022-11-11), p. 2021-

Abstract: Mexico City and Lima both have great cultural and historical value as they developed close to major pre-Columbian civilizations. When comparing their urban attractiveness factors, they present differences and similarities that need to be understood at a theoretical level. The study has practical implications as tourism officials and managers in each of these two cities can draw inspiration from the best practices of the other city. The method is quantitative, and the exploratory factorial analysis technique was used to reduce the variables in a group of factors. The results indicate that the different aspects of the cities’ tourism attractiveness can be categorized into four factors: the nucleus, the tourist ecosystem, MICE & shows, and related services. A comparison of the two cities’ Kruskal–Wallis test scores shows significant differences in terms of three variables: monuments and historic sites, museums and art galleries, and shops and commercial services.

Type of Medium: Online Resource

ISSN: 2073-445X

URL: Article

DOI: 10.3390/land11112021

Language: English

Publisher: MDPI AG

Publication Date: 2022

detail.hit.zdb_id: 2682955-1

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Brechas en la educación superior en turismo en el Perú

Regalado Pezúa, Otto

Universidad Catolica Silva Henriquez ; 2014

In: Oikos Vol. 16, No. 33 ( 2014-07-07), p. 79-

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In: Oikos, Universidad Catolica Silva Henriquez, Vol. 16, No. 33 ( 2014-07-07), p. 79-

Abstract: Gaps of Peruvian Higher Education in Tourism.

Type of Medium: Online Resource

ISSN: 0718-4670

URL: Article

DOI: 10.29344/07184670.33.1043

Language: Unknown

Publisher: Universidad Catolica Silva Henriquez

Publication Date: 2014

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DISTÂNCIA PSICOLÓGICA NO MARKETING DE PRODUTOS NOSTÁLGICOS PARA COMUNIDADES EM DIÁSPORA: O CASO VENEZUELANO

Palomino-Tamayo, Walter ; Saksanian, Maria Christina ; Regalado-Pezúa, Otto

FapUNIFESP (SciELO) ; 2022

In: Revista de Administração de Empresas Vol. 62, No. 1 ( 2022)

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In: Revista de Administração de Empresas, FapUNIFESP (SciELO), Vol. 62, No. 1 ( 2022)

Type of Medium: Online Resource

ISSN: 2178-938X , 0034-7590

Uniform Title: PSYCHOLOGICAL DISTANCE IN THE DIASPORA MARKETING OF NOSTALGIC PRODUCTS: A VENEZUELAN CASE

URL: Article

DOI: 10.1590/s0034-759020220103x

Language: Portuguese , English

Publisher: FapUNIFESP (SciELO)

Publication Date: 2022

detail.hit.zdb_id: 2502471-1

detail.hit.zdb_id: 2245019-1

SSG: 7,36

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