In:
Journal of Agricultural and Applied Economics, Cambridge University Press (CUP), Vol. 1, No. 1 ( 1969-12), p. 113-118
Abstract:
This task with respect to any extension marketing program, can be divided into four parts (1) identify the clientele of extension marketing work, (2) identify the problems of the various clientele, (3) relative to these problems, identify the types of economic information needed for solving the problems of this clientele, and (4) suggest how this economic information can be adapted to the needs of this clientele. The first section of this paper will identify the clientele and the latter section will deal with problems, information needs, and methods of adapting information relative to each defined type of clientele.
Type of Medium:
Online Resource
ISSN:
1074-0708
,
2056-7405
DOI:
10.1017/S0081305200024341
Language:
English
Publisher:
Cambridge University Press (CUP)
Publication Date:
1969
detail.hit.zdb_id:
2141115-3
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