Format:
1 Online-Ressource (15 pages)
Edition:
1st edition
ISBN:
9780132698009
,
013269493X
,
9780132694933
,
0132698005
,
9780132698009
Content:
This Element is an excerpt from Competing in Tough Times: Business Lessons from L.L. Bean, Trader Joe’s, Costco, and Other World-Class Retailers (9780132459198) by Barry Berman. Available in print and digital formats. How retailers can gain deeper insights into their true position--and choose the right strategies for a marketplace that won’t get any easier. According to Porter, the least-defensible competitive strategy is being “stuck in the middle.” These retailers offer no long-term benefit in terms of either low prices or strong differentiation. The first part of addressing this is to recognize your true-- not ideal --marketplace positioning. Next, how can you determine whether a cost, value, or differentiation strategy is most suitable....
Language:
English
URL:
https://learning.oreilly.com/library/view/-/9780132698009
URL:
https://learning.oreilly.com/library/view/-/9780132698009/?ar
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