Format:
Online-Ressource (IX, 159 p. 6 illus, online resource)
ISBN:
9783319756530
Series Statement:
SpringerLink
Content:
Chapter 1: Banks Today: The Relationship between Financial Services and Technology -- Chapter 2: FinTech: Trends, Players, Challengers, and Bubbles -- Chapter 3: Products vs. Money Moments -- Chapter 4: Let’s Get Real: Anecdotes from FinTech Titans Experiencing Banking Products -- Chapter 5: What is Emotional Banking? -- Chapter 6: EX: Perspective on Modern Digital Banking -- Chapter 7: Banks and Brands -- Chapter 8: Changing Culture to Build a Brand -- Chapter 9: The “Build a Voice” Program -- Chapter 10: Everyone’s a Designer -- Chapter 11: The Intrapreneur Warrior's Guide -- Chapter 12: The “Keep it Real” Program -- Chapter 13: Conclusion.
Content:
Banking is under threat. Despite access to fast-paced technology known as FinTech, an antiquated business model and internal organizational paralysis do not allow for the creation of a truly beloved brand and are stifling change. To survive and thrive when their competition is catching up, banks must understand the principles behind Emotional Banking—a cultural change concept that brings the consumer to the center of rethinking banking products and delivery. This book starts with a history of the space then moves into an overview of what FinTech is. After discussing the state of banking today including stories from the biggest names in the industry, the concept of Emotional Banking and Brand are introduced as an answer to the problems outlined above. It concludes with examples of best practices and a hands-on approach on how to change the inertia, become a brand and make customers fall in love with their bank. Some of the questions this book tackles include: · Why don’t banks “care”? · How many banks will survive? · What is FinTech and why does it matter? · Can Banks become beloved brands and find their way to the consumer’s heart? · Why is there a disconnect between what we say and what we do in the industry? · Is inertia in banking a result of broken internal culture? · Which big brand or challenger will be at the top in 5 years?
Note:
Includes index
Additional Edition:
9783319756523
Additional Edition:
9783030092887
Additional Edition:
Erscheint auch als Druck-Ausgabe 978-3-319-75652-3
Additional Edition:
Erscheint auch als Druck-Ausgabe Blomstrom, Duena Emotional banking Cham, Switzerland : Palgrave Macmillan, 2018 9783030092887
Additional Edition:
9783319756523
Additional Edition:
3319756524
Language:
English
DOI:
10.1007/978-3-319-75653-0
URL:
Volltext
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URL:
Volltext
(lizenzpflichtig)
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