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  • 1
    Book
    Book
    Bingley, UK [u.a.] : Emerald
    UID:
    (DE-627)1386214930
    Format: VIII, 297 S. , graph. Darst.
    ISBN: 9781849507202
    Series Statement: Briding tourism theory and practice vol. 1
    Language: English
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  • 2
    Book
    Book
    Bingley, UK [u.a.] : Emerald Group Publ.
    UID:
    (DE-602)b3kat_BV037301554
    Format: VIII, 297 S. , Ill., graph. Darst. , 24 cm
    Edition: 1. ed.
    ISBN: 9781849507202
    Series Statement: Bridging tourism theory and practice 1
    Content: Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. Tourism Branding: Communities in Action, the first volume in a new and exciting book series, considers a traditional marketing subject from multidisciplinary perspectives
    Note: Includes bibliographical references (p. [233]-262) and index , Tourism branding: a community affair -- Challenging the brand -- A model of virtual destination branding -- Deconstructing brand equity -- A two-dimensional approach to branding: integrating identity and equity -- Collaborative destination branding -- Tourism branding in a social exchange system -- Linking local and culinary cuisines with destination branding -- Spanish holiday brands: comparative analysis of 10 destinations -- Branding Spain's tourism miracle (1959-1979) -- A practical framework for destination branding -- Destination brand strategy: the case of Greece -- the Copenhagen way: stakeholder-driven destination branding -- Consultation builds stronger brands -- Developing distinctive city branding: cases of Anseong and Bucheon, South Korea -- Strategic branding in hospitality: the case of Sol Melia
    Language: English
    Subjects: Economics
    RVK:
    Keywords: Tourismus ; Marketing
    Library Location Call Number Volume/Issue/Year Availability
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  • 3
    Book
    Book
    Bingley, UK [u.a.] : Emerald Group Publ.
    UID:
    (DE-604)BV037301554
    Format: VIII, 297 S. , Ill., graph. Darst. , 24 cm
    Edition: 1. ed.
    ISBN: 9781849507202
    Series Statement: Bridging tourism theory and practice 1
    Content: Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. Tourism Branding: Communities in Action, the first volume in a new and exciting book series, considers a traditional marketing subject from multidisciplinary perspectives
    Note: Includes bibliographical references (p. [233]-262) and index , Tourism branding: a community affair -- Challenging the brand -- A model of virtual destination branding -- Deconstructing brand equity -- A two-dimensional approach to branding: integrating identity and equity -- Collaborative destination branding -- Tourism branding in a social exchange system -- Linking local and culinary cuisines with destination branding -- Spanish holiday brands: comparative analysis of 10 destinations -- Branding Spain's tourism miracle (1959-1979) -- A practical framework for destination branding -- Destination brand strategy: the case of Greece -- the Copenhagen way: stakeholder-driven destination branding -- Consultation builds stronger brands -- Developing distinctive city branding: cases of Anseong and Bucheon, South Korea -- Strategic branding in hospitality: the case of Sol Melia
    Language: English
    Subjects: Economics
    RVK:
    Keywords: Tourismus ; Marketing
    Library Location Call Number Volume/Issue/Year Availability
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  • 4
    UID:
    (DE-627)1819281566
    ISBN: 7111000013
    In: International Conference on Agricultural Systems Engineering (1. : 1987 : Changchun), Proceedings of the First International Conference on Agricultural Systems Engineering, Beijing : China Machine Press, 1987, (1987), Seite 554-554, 7111000013
    In: year:1987
    In: pages:554-554
    Language: English
    Library Location Call Number Volume/Issue/Year Availability
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  • 5
    UID:
    (DE-627)1748420569
    In: FC (9. : 2019 : Kyūshū, Nord), Frontier computing ; Set 2, Singapore : Springer, 2020, (2020), Seite 1608-1613
    In: year:2020
    In: pages:1608-1613
    Language: English
    Library Location Call Number Volume/Issue/Year Availability
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  • 6
    UID:
    (DE-605)HT019868015
    Format: XVII, 341 Seiten , Illustrationen
    ISBN: 9781787563841
    Series Statement: Bridging tourism theory and practice 9
    Additional Edition: Erscheint auch als Online-Ausgabe 9781787563834
    Additional Edition: Erscheint auch als Online-Ausgabe 9781787569652
    Language: English
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  • 7
    Online Resource
    Online Resource
    Bingley, U.K. : Emerald Publishing Limited
    UID:
    (DE-604)BV048846623
    Format: 1 Online-Ressource (xvii, 314 Seiten) , cm
    ISBN: 9781787563834
    Series Statement: Bridging tourism theory and practice volume 9
    Content: This volume presents the latest perspectives and practices on quality services and experiences in hospitality and tourism. It offers conceptual discourse, empirical evidence, application of existing and emerging theories, and considers the implications of practical findings to extend beyond the academic realm of service quality, and examine the quality issues of both services provided and experiences encountered across a wide spectrum of tourism sectors. As such, it provides new intelligence and contributes to the study of new consumers, as well as organizations and destinations that serve and host them. The book continues the series' tradition of connecting scholarly works and real-world cases, with a unique mix of geographic representations. The majority of its chapters are drawn from the proceedings of the 2016 conference on Service Quality in Hospitality and Tourism: Experiencing Persian Heritage held in Isfahan, Iran. The regional focus of the conference is augmented in this book with contributions from elsewhere, resulting in a more diverse and global context for the treatment of quality services and experiences in hospitality and tourism. The volume will appeal to academic scholars and industry professionals interested in exploring new frontiers of knowledge on the subject. Organized in three parts with distinctive themes, the chapters are appropriate course readings, either collectively or selectively, for undergraduate and graduate students in educational programs focusing on global curricula
    Note: Prelims -- Introduction: integrating experiences in the study of service quality -- Destinations in Iran, Hong Kong, and the United States -- Tourists at the core -- Hotels, conferences, and big data -- References -- Index
    Additional Edition: Erscheint auch als Druckausgabe ISBN 9781787563841
    Language: English
    URL: Volltext  (URL des Erstveröffentlichers)
    Library Location Call Number Volume/Issue/Year Availability
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  • 8
    Online Resource
    Online Resource
    Bingley, U.K. :Emerald Publishing Limited,
    UID:
    (DE-602)almahu_9949069049102882
    Format: 1 online resource (xvii, 314 pages) ; , cm.
    ISBN: 9781787563834 (e-book) , 9781787569652 (ePUB)
    Series Statement: Bridging tourism theory and practice, volume 9
    Content: This volume presents the latest perspectives and practices on quality services and experiences in hospitality and tourism. It offers conceptual discourse, empirical evidence, application of existing and emerging theories, and considers the implications of practical findings to extend beyond the academic realm of service quality, and examine the quality issues of both services provided and experiences encountered across a wide spectrum of tourism sectors. As such, it provides new intelligence and contributes to the study of new consumers, as well as organizations and destinations that serve and host them. The book continues the series' tradition of connecting scholarly works and real-world cases, with a unique mix of geographic representations. The majority of its chapters are drawn from the proceedings of the 2016 conference on Service Quality in Hospitality and Tourism: Experiencing Persian Heritage held in Isfahan, Iran. The regional focus of the conference is augmented in this book with contributions from elsewhere, resulting in a more diverse and global context for the treatment of quality services and experiences in hospitality and tourism. The volume will appeal to academic scholars and industry professionals interested in exploring new frontiers of knowledge on the subject. Organized in three parts with distinctive themes, the chapters are appropriate course readings, either collectively or selectively, for undergraduate and graduate students in educational programs focusing on global curricula.
    Note: Prelims -- Introduction: integrating experiences in the study of service quality -- Destinations in Iran, Hong Kong, and the United States -- Tourists at the core -- Hotels, conferences, and big data -- References -- Index.
    Additional Edition: ISBN 9781787563841
    Language: English
    URL: Volltext  (URL des Erstveröffentlichers)
    Library Location Call Number Volume/Issue/Year Availability
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  • 9
    Online Resource
    Online Resource
    Bingley : Emerald Publishing Limited
    UID:
    (DE-627)1733042059
    Format: 1 Online-Ressource
    Edition: First edition
    ISBN: 1787563839 , 9781787563834
    Series Statement: Bridging tourism theory and practice vol. 9
    Content: A Framework of Multigenerational ExperiencesConclusion; Part II Tourists at the Core; Chapter 6 Tourist Experience Design; Abstract; Introduction; Tourist Experiences as Stories; The Case Study Destination; Comprehensive Storytelling Framework; Experience Opportunity Design Principles; Ethical and Sustainability Dimensions; Conclusion; Chapter 7 Social Network Sites and Virtual Tourism Experience; Abstract; Introduction; Electronic Tourism Experience; eTE through SNSs; Four Propositions about SNSs and eTE; Conclusion; Chapter 8 Horse Racing Event Experience and Social Media; Abstract
    Content: Cover; Title Page; Copyright Page; Contents; About the Authors; Introduction; Part I Destinations in Iran, Hong Kong, and the United States; Chapter 1 Targeting Purpose of Visit; Abstract; Introduction; A Strategic Marketing Approach Based on Purpose of Visit; Responsiveness to Purposes of Visit; Application to the Case of Iran; Leisure Purposes; Psychological Purposes; Social Purposes; Special Purposes; Conclusion; Chapter 2 Teaching Tourism Service Quality in Iran; Abstract; Introduction; Tourism Education and The Case of Mashhad; Tourism and Hospitality Education; Focus Group Findings
    Content: ConclusionChapter 3 Risk Perception and Tourism Experiences among Pilgrims; Abstract; Introduction; Destination Perceived Risk; Study Method; Study Findings; Study Implications; Conclusion; Chapter 4 Culture and Service Quality; Abstract; Introduction; Impact of Cultural Difference; Study Methods; Study Findings; Study Implications; Conclusion; Acknowledgment; Chapter 5 Quality Experiences of China's Family Tourists in the United States; Abstract; Introduction; Multigenerational Experiences of China's Outbound; Experiences and Experience Economy; Study Methods; Five Experiential Dimensions
    Content: Conceptualization of Emotional Outcomes of DAFH ExperiencesConclusion; Part III Hotels, Conferences, and Big Data; Chapter 11 Perceived Conference Quality; Abstract; Introduction; Conference Quality as Perceived by Attendees in Malaysia; Conference Quality, Value, and Intention; Conceptual Framework and Hypotheses; Case Method and Findings; Conclusion; Chapter 12 Service Experiences at Luxury Hotels; Abstract; Introduction; Business Tourists and Luxury Hotel Business; Service Experiences; Outcomes of Service Experiences; The Conceptual Framework; Conclusion; Chapter 13 Luxury Hotels; Abstract
    Content: IntroductionSocial Media Building Relationships with Customers; Study Methods; Interview Findings; Findings from the Questionnaire Survey; Conclusion; Chapter 9 Experiences of the Plural Tourist; Abstract; Introduction; The Dispositional Factors of the Plural Tourist; Family History of Individuals; Conclusion; Chapter 10 Emotional Outcomes of Dining-Away-From-Home Experiences; Abstract; Introduction; Emotions and Dining-Away-From-Home Experiences; Cognitive Appraisal as Antecedents of Emotions; Arousal and Other Antecedents of Emotions
    Content: This book offers conceptual discourse, empirical evidence, application of existing and emerging theories, and implication of practical findings. It discusses the perspectives of both providers and recipients of quality services across a wide spectrum of hospitality and tourism sectors
    Additional Edition: 1787569659
    Additional Edition: 1787563847
    Additional Edition: 1787563839
    Additional Edition: Erscheint auch als Druck-Ausgabe Quality Services and Experiences in Hospitality and Tourism Bingley : Emerald Publishing Limited, 2018 1787563847
    Additional Edition: 9781787563841
    Language: English
    Library Location Call Number Volume/Issue/Year Availability
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  • 10
    Online Resource
    Online Resource
    Bingley : Emerald Publishing Limited
    UID:
    (DE-604)BV045290805
    Format: 1 online resource (294 pages)
    ISBN: 9781787569652
    Series Statement: Bridging Tourism Theory and Practice Ser. v.9
    Content: This book offers conceptual discourse, empirical evidence, application of existing and emerging theories, and implication of practical findings. It discusses the perspectives of both providers and recipients of quality services across a wide spectrum of hospitality and tourism sectors
    Note: Description based on publisher supplied metadata and other sources
    Additional Edition: Erscheint auch als Druck-Ausgabe Cai, Liping A. Quality Services and Experiences in Hospitality and Tourism Bingley : Emerald Publishing Limited,c2018 ISBN 9781787563841
    Language: English
    Library Location Call Number Volume/Issue/Year Availability
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