Format:
1 Online-Ressource (43 p)
Content:
The ultimate goal of most advertising is to increase product sales. However, much advertising does not exert an immediate impact on consumer purchase behavior, but rather elicits intermediate consumer responses, such as increased brand awareness, interest, and information seeking
Note:
Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments January 15, 2013 erstellt
Language:
English
DOI:
10.2139/ssrn.2213993
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