UID:
(DE-602)almafu_9959241970302883
Format:
1 online resource (239 p.)
ISBN:
1-280-17403-X
,
9786610174034
,
1-4237-2126-8
,
1-85418-442-3
Series Statement:
Thorogood professional insights
Content:
This Report will show you - whether as licensor or licensee - how to identify and secure profitable opportunities, strategies and techniques for negotiating the best agreement, and finally the techniques of successfully managing a license operation.
Note:
Description based upon print version of record.
,
About the author; Preface; Contents; 1. What is licensing?; 2. Licensing and business strategy; 3. How to identify a licensor/licensee; 4. Financial issues; 5. Regulatory framework; 6. Structure and terms of licensing agreements; 7. Negotiation of licensing agreements; 8. Specific problems that can be encountered; 9. Managing a licensing operation; 10. Typical examples of licensing agreements; Annexes
,
English
Additional Edition:
ISBN 1-85418-285-4
Language:
English
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