ISBN:
9781786352897
Content:
Purpose This chapter sought to overcome the current theoretical lack of understanding of the memorable tourism experiences (MTEs) phenomena and provide a conceptual framework for guiding destination managers who seek to design and deliver memorable experiences appropriate to their particular destination. Methodology/approach This chapter employed literature-based research methods. More specifically, it sought to (1) summarize the understanding of MTEs gained from a review of others’ work, and conduct a retrospective examination of my own empirical research on the topic; and (2) convey the insights I have formulated regarding the implications for destination managers of this understanding for designing, delivering, and evaluating programs, which may increase the probability a visitor will return home with truly memorable experiences. Findings The literature review and the content analysis and synthesis identified seven conceptual and theoretical components of MTEs, such as hedonism, refreshment, novelty, local culture, meaningfulness, knowledge, and adverse feelings. Practical implications The current study suggested what characteristics of tourism experiences lead to strong memorability and how to measure each component of MTEs. Thus, the findings provide important implications for destination managers to develop tourism programs that last long in visitors’ memories. Originality/value Previous researchers suggested some practical strategies to prepare environments and design experiences. However, a comprehensive, theoretically sound understanding of the fundamental factors of MTEs was left out. This study investigated tourism experiential factors that enable and facilitate MTEs. It also tried to demonstrate the managerial importance of these theoretical components to the design of “on the ground” destination programs, which initially create excitement and anticipation among potential visitors (within the context of a highly competitive marketplace), to the point where a given destination is selected over a multitude of others and where it subsequently delivers the kind of high-quality “truly memorable” experiences that fully meet the inflated expectations initially “promised” by the destination brand.
In:
The Handbook of Managing and Marketing Tourism Experiences, [Erscheinungsort nicht ermittelbar] : Emerald Group Publishing Limited, (2016), Seite 431-450, 9781786352897
In:
(2016), Seite 431-450
In:
year:2016
In:
pages:431-450
Language:
English
DOI:
10.1108/978-1-78635-290-320161018
URL:
https://doi.org/10.1108/978-1-78635-290-320161018
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