Format:
1 Online-Ressource (14 p)
Series Statement:
China Center for Internet Economy Research (CCIE) Research Paper
Content:
With the increased environmental issues, the consumption of protective goods have received more attention than ever. Companied with the fast growth in Chinese economy, its environmental issues also received public attention. The expenditure on environmental protective products, such as air purifiers or masks, have shown an increasing trend. The proportion of protective expense in total household spending has also raised. With residents are more aware of the environmental threats, consumers, especially vulnerable groups such as pregnant woman, constructed a niche market. Using consumers’ purchase data of protective products from Taobao (one of the largest consumer e-commerce platform in China), this paper empirically tested the purchase drivers of protective products. Our results showed that comparing with ordinary families, vulnerable families, including pre-pregnant, pregnant and postpartum families, don’t tend to consume more protective products. But among three types of families, postpartum family consume the most, following with pregnant family, and pre-pregnancy family consume the least. Our results also showed that higher level of economic development, more prevalent Internet access, and more sources for high education also drive the consumption of protective products
Note:
Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments August 1, 2021 erstellt
Language:
English
DOI:
10.2139/ssrn.3899684
Bookmarklink
