Format:
Online-Ressource (89 p.)
ISBN:
9781780521084
Series Statement:
International Marketing Review: Volume 28, Issue 3
Content:
The second of two ebooks which presents the latest findings on international market selection and segmentation
Note:
Description based upon print version of record
,
Cover; CONTENTS; Editorial board; Guest editorial; A dynamic framework for understanding cross-national segmentation; Identity, demographics, and consumer behaviors; International market selection and segmentation: a two-stage model; Location choice and the internationalization sequence;
Additional Edition:
9781780521091
Additional Edition:
Erscheint auch als Druck-Ausgabe International Market Selection and Segmentation II
Language:
English
Keywords:
Electronic books
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