Format:
Online-Ressource (569 p)
Edition:
Online-Ausg.
ISBN:
9781457102363
Content:
We all tell stories. It's one of the most natural ways to share information, as old as the human race. This book is not about a new technique, but how to use something we already know in a new way. Stories help us gather and communicate user research, put a human face on analytic data, communicate design ideas, encourage collaboration and innovation, and create a sense of shared history and purpose. This book looks across the full spectrum of user experience design to discover when and how to use stories to improve our products. Whether you are a researcher, designer, analyst or manager, you w
Note:
Description based upon print version of record
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Brainstorming for new stories: Generative storiesBrainstorming helper: The storytelling game; Developing user research stories: Generative stories (again); Incorporating your user research into the brainstorming game; Moving from brainstorming to concept: Expressive stories; Stories that document design: Prescriptive stories; Stories can be part of the brand story; More reading; Summary; Chapter 9: Evaluating with Stories; Using stories to create usability tasks; Turn user stories into "instant" usability tasks; Turning tasks into stories; Collecting stories just in time for usability testing.
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Front Cover; Title Page; Table of Contents; List of Stories; Copyright; Dedication; How to Use This Book; Foreword; Chapter 1: Why Stories?; What is a story?; There are many types of stories in UX design; More work? Not really!; More reading; Summary; Chapter 2: How UX Stories Work; Stories are more than just narrative; Stories have many roles in user experience design; Maybe you're not convinced; Summary; Chapter 3: Stories Start with Listening (and Observing); UX design requires good listening skills; Listening and observing leads to better understanding; Being listened to is addictive.
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Learn to be a good listenerTeach your team to listen; More reading; Summary; Chapter 4: The Ethics of Stories; Good research ethics--good storytelling; Professional societies give us relevant ethics for stories; Acknowledge your own influence; Tell the story accurately; Keep the story authentic; End the story well; More reading; Summary; Chapter 5: Stories as Part of a UX Process; UX is a cross-disciplinary practice; Using stories in user experience design is not a new idea; Stories can be part of many UX activities; More reading; Summary; Chapter 6: Collecting Stories (as Part of Research).
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The best stories come from being thereOther sources of stories are all around you; Listen for stories; Get groups to tell stories to each other; Explore memorable incidents; You can observe stories, too; Tips for collecting stories; Write stories into your notes; More reading; Summary; Chapter 7: Selecting Stories (as Part of Analysis); Your first audience: yourself; What are you looking for?; Finding the stories; Finding stories in data; Building stories into personas; Summary; Chapter 8: Using Stories for Design Ideas; Stories evolve through the design process.
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Using stories for reviewsCollecting stories during a usability test; More reading; Summary; Chapter 10: Sharing Stories (Managing Up and Across); Don't worry--everyone is a storyteller; Help the audience build the story you tell; If you don't know your audience well, try listening; A few audiences you may meet; More reading; Summary; Chapter 11: Crafting a Story; What do we mean by "craft"?; Stories get better with practice; Sometimes stories fail; Think carefully about your goals; Summary; Chapter 12: Considering the Audience; The relationship between the audience and the story.
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Front Cover; Title Page; Table of Contents; List of Stories; Copyright; Dedication; How to Use This Book; Frequently Asked Questions; Foreword; Chapter 1: Why Stories?; What is a story?; There are many types of stories in UX design; More work? Not really!; More reading; Summary; Chapter 2: How UX Stories Work; Stories are more than just narrative; Stories have many roles in user experience design; Maybe you're not convinced; Summary; Chapter 3: Stories Start with Listening (and Observing); UX design requires good listening skills; Listening and observing leads to better understanding
,
Being listened to is addictiveLearn to be a good listener; Teach your team to listen; More reading; Summary; Chapter 4: The Ethics of Stories; Good research ethics-good storytelling; Professional societies give us relevant ethics for stories; Acknowledge your own influence; Tell the story accurately; Keep the story authentic; End the story well; More reading; Summary; Chapter 5: Stories as Part of a UX Process; UX is a cross-disciplinary practice; Using stories in user experience design is not a new idea; Stories can be part of many UX activities; More reading; Summary
,
Chapter 6: Collecting Stories (as Part of Research)The best stories come from being there; Other sources of stories are all around you; Listen for stories; Get groups to tell stories to each other; Explore memorable incidents; You can observe stories, too; Tips for collecting stories; Write stories into your notes; More reading; Summary; Chapter 7: Selecting Stories (as Part of Analysis); Your first audience: yourself; What are you looking for?; Finding the stories; Finding stories in data; Building stories into personas; Summary; Chapter 8: Using Stories for Design Ideas
,
Stories evolve through the design processBrainstorming for new stories: Generative stories; Brainstorming helper: The storytelling game; Developing user research stories: Generative stories (again); Incorporating your user research into the brainstorming game; Moving from brainstorming to concept: Expressive stories; Stories that document design: Prescriptive stories; Stories can be part of the brand story; More reading; Summary; Chapter 9: Evaluating with Stories; Using stories to create usability tasks; Turn user stories into "instant" usability tasks; Turning tasks into stories
,
Collecting stories just in time for usability testingUsing stories for reviews; Collecting stories during a usability test; More reading; Summary; Chapter 10: Sharing Stories (Managing Up and Across); Don't worry-everyone is a storyteller; Help the audience build the story you tell; If you don't know your audience well, try listening; A few audiences you may meet; More reading; Summary; Chapter 11: Crafting a Story; What do we mean by "craft"?; Stories get better with practice; Sometimes stories fail; Think carefully about your goals; Summary; Chapter 12: Considering the Audience
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The relationship between the audience and the story
Additional Edition:
9781933820477
Additional Edition:
Erscheint auch als Druck-Ausgabe Quesenbery, Whitney Storytelling for user experience Brooklyn, N.Y. : Rosenfeld Media, 2010 9781933820477
Additional Edition:
1933820470
Language:
English
Subjects:
Economics
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General works
Keywords:
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