Kooperativer Bibliotheksverbund

UID:

Format: 1 Online-Ressource

ISBN: 9780292749498

Content: Steven Spielberg once said, "I like ideas, especially movie ideas, that you can hold in your hand. If a person can tell me the idea in twenty-five words or less, it's going to make a pretty good movie." Spielberg's comment embodies the essence of the high concept film, which can be condensed into one simple sentence that inspires marketing campaigns, lures audiences, and separates success from failure at the box office. This pioneering study explores the development and dominance of the high concept movie within commercial Hollywood filmmaking since the late 1970s. Justin Wyatt describes how box office success, always important in Hollywood, became paramount in the era in which major film studios passed into the hands of media conglomerates concerned more with the economics of filmmaking than aesthetics. In particular, he shows how high concept films became fully integrated with their marketing, so that a single phrase ("Just when you thought it was safe to go back in the water.") could sell the movie to studio executives and provide copy for massive advertising campaigns; a single image or a theme song could instantly remind potential audience members of the movie, and tie-in merchandise could generate millions of dollars in additional income

Note: Description based on online resource; title from PDF title page (publisher's Web site, viewed 29. Nov 2021) , In English

Language: English

DOI: 10.7560/790902

URL: Volltext  (URL des Erstveröffentlichers)

UID:

Format: 1 Online-Ressource

ISBN: 9781315171395

Additional Edition: 9781138046443

Language: Undetermined

DOI: 10.4324/9781315171395

URL: https://www.taylorfrancis.com/books/9781315171395

UID:

ISBN: 0-8166-2774-6

In: pages:158-172

In: Between the sheets, in the streets / Chris Holmlund ..., eds., Minneapolis [u.a.], 1997, S. 158-172, 0-8166-2774-6

Language: English

UID:

Format: x, 313 Seiten , Illustrationen

Edition: First edition

ISBN: 9781477316511 , 9781477329061

Additional Edition: Erscheint auch als Online-Ausgabe, PDF ISBN 978-1-4773-2907-8

Additional Edition: Erscheint auch als Online-Ausgabe, EPUB ISBN 978-1-4773-2908-5

Language: English

Subjects: General works

UID:

Format: 60 S. : Ill.

Edition: 1. publ.

ISBN: 0-948911-21-2

Series Statement: Cinetek series

Language: Undetermined

Keywords: 1961- Haynes, Todd ; Poison

UID:

Format: 1 Online-Ressource (313 Seiten) , 17 b&w photos

ISBN: 9781477329078

Content: A study of the largely hidden world of primary media market research and the different methods used to understand how the viewer is pictured in the industry. The first book on the intersection between market research and media, Creating the Viewer takes a critical look at media companies' studies of television viewers, the assumptions behind these studies, and the images of the viewer that are constructed through them. Justin Wyatt examines various types of market research, including talent testing, pilot testing, series maintenance, brand studies, and new show "ideation," providing examples from a range of programming including news, sitcoms, reality shows, and dramas. He looks at brand studies for networks such as E!, and examines how the brands of individuals such as showrunner Ryan Murphy can be tested. Both an analytical and practical work, the book includes sample questionnaires and paths for study moderators and research analysts to follow. Drawn from over fifteen years of experience in research departments at various media companies, Creating the Viewer looks toward the future of media viewership, discussing how the concept of the viewer has changed in the age of streaming, how services such as Netflix view market research, and how viewers themselves can shift the industry through their media choices, behaviors, and activities

Note: Description based on online resource; title from PDF title page (publisher's Web site, viewed 26. Apr 2024) , In English

Language: English

DOI: 10.7560/316511

URL: Volltext  (URL des Erstveröffentlichers)

UID:

ISBN: 0415189748

In: Fifty contemporary filmmakers, London [u.a.] : Routledge, 2002, (2002), Seite 169-176, 0415189748

In: 041518973X

In: year:2002

In: pages:169-176

Language: Undetermined

UID:

Format: 1 Online-Ressource (104 pages)

Edition: 1st ed

ISBN: 9781839026058

Series Statement: BFI Film Classics

Content: Released after the large-scale frescos of Nashville (1975) and Buffalo Bill and the Indians, or Sitting Bull's History Lesson (1976), 3 Women (1977) was seen as an intimate drama from director Robert Altman. Justin Wyatt's study of 3 Women explores the film's genre defying characteristics. He argues that the film goes beyond its initial interpretation as an example of art cinema owing to its surrealist, dreamlike quality. Wyatt considers four distinct aspects of the film; the function of space and Altman's ability to guide the action through the careful unfolding of the mise-en-scene; its critique of social and sexual manners; the construction of Shelley Duvall's impressive performance; and the ways through which the film can be interpreted generically as alternately a psychological drama, a puzzle film, a dark comedy, and a horror film. Using archival materials from the Robert Altman Archive at the University of Michigan Special Collections, Wyatt explains how this broader reading of 3 Women uncovers a most valuable film text with particular interest to those interested in performance, unique cinematic storytelling methods, and an exacting social satire of American life in the late 1970s. He situates the film within Altman's oeuvre, arguing that it is one of the most significant films in the filmmaker's illustrious filmography

Note: 1. Starting with a Dream: The History of 3 Women 2. Space, Character & Meaning 3. Sexual Politics & Thoroughly Modern Millie 4. Sissy Spacek, Shelley Duvall & Janice Rule 5. Room to Dream: The After Life of 3 Women Notes Credits , Barrierefreier Inhalt: Compliant with Level AA of the Web Content Accessibility Guidelines. Content is displayed as HTML full text which can easily be resized or read with assistive technology, with mark-up that allows screen readers and keyboard-only users to navigate easily

Additional Edition: 9781839026027

Additional Edition: 9781839026034

Additional Edition: 9781839026041

Language: English

DOI: 10.5040/9781839026058

URL: lizenzpflichtig

UID:

Format: Online-Ressource (250 p)

ISBN: 9780292790902

Series Statement: Texas Film and Media Studies Series

Content: Intro -- Acknowledgments -- 1. A Critical Redefinition: The Concept of High Concept -- The Entertainment Industries on High Concept -- The Critics on High Concept -- Economics, Aesthetics, and High Concept as "Post" Classical Cinema -- Micro- and Macro-Analysis: Style, Marketing, and Differentiation of Product -- The Look, the Hook, and the Book -- 2. Construction of the Image and the High Concept Style -- Advertising as an Influence on Style -- You've Got the Look": Perfect Images in High Concept -- Stars and Style -- Music as an Element of Style -- Excess in High Concept: The Promotional Music Video -- The High Concept Image: Character Types and Genre -- Style, Classical Hollywood, and the Art Cinema -- 3. High Concept and Changes in the Market for Entertainment -- The Marketplace and Traditional Definitions -- Conglomeration and Film Content: The Roadshow, The Youth Picture, The Blockbuster -- Uncertainly in the Marketplace: The Development of the Contemporary Industry Structure -- Differentiation of Product -- High Concept as Product Differentiation -- 4. Marketing the Image: High Concept and the Development of Marketing -- Changing Distribution Patterns -- Awareness Marketing: High Concept in Print -- Maintenance Marketing: Selling through Music and Product -- Merchandising and Ancillary Tie-ins -- 5. High Concept and Market Research: Movie Making by the Numbers -- The Growth of Market Research -- The Model of Market Research within the Film Industry -- Case Study: Determining Boxoffice Revenue -- Theorizing the Positive Influences on Boxoffice Gross -- Specification of the Model -- Estimation of the Model and Results -- Manipulation, Control, and High Concept -- Factors Influencing the Decline of Market Research -- 6. Conclusion: High Concept and the Course of American Film History -- The Transformation of the Auteur.

Note: Description based upon print version of record , ""Acknowledgments""; ""1. A Critical Redefinition: The Concept of High Concept""; ""The Entertainment Industries on High Concept""; ""The Critics on High Concept""; ""Economics, Aesthetics, and High Concept as ""Post"" Classical Cinema""; ""Micro- and Macro-Analysis: Style, Marketing, and Differentiation of Product""; """"The Look, the Hook, and the Book""""; ""2. Construction of the Image and the High Concept Style""; ""Advertising as an Influence on Style""; """"You've Got the Look"": Perfect Images in High Concept""; ""Stars and Style""; ""Music as an Element of Style"" , ""Excess in High Concept: The Promotional Music Video""""The High Concept Image: Character Types and Genre""; ""Style, Classical Hollywood, and the Art Cinema""; ""3. High Concept and Changes in the Market for Entertainment""; ""The Marketplace and Traditional Definitions""; ""Conglomeration and Film Content: The Roadshow, The Youth Picture, The Blockbuster""; ""Uncertainly in the Marketplace: The Development of the Contemporary Industry Structure""; ""Differentiation of Product""; ""High Concept as Product Differentiation"" , ""4. Marketing the Image: High Concept and the Development of Marketing""""Changing Distribution Patterns""; ""Awareness Marketing: High Concept in Print""; ""Maintenance Marketing: Selling through Music and Product""; ""Merchandising and Ancillary Tie-ins""; ""5. High Concept and Market Research: Movie Making by the Numbers""; ""The Growth of Market Research""; ""The Model of Market Research within the Film Industry""; ""Case Study: Determining Boxoffice Revenue""; ""Theorizing the Positive Influences on Boxoffice Gross""; ""Specification of the Model"" , ""Estimation of the Model and Results""""Manipulation, Control, and High Concept""; ""Factors Influencing the Decline of Market Research""; ""6. Conclusion: High Concept and the Course of American Film History""; ""The Transformation of the Auteur""; ""Television and the Ideological Agenda of High Concept""; ""The Alternatives to High Concept""; ""Notes""; ""Index""

Additional Edition: 9780292749498

Additional Edition: 9780292790902

Additional Edition: Erscheint auch als Druck-Ausgabe High Concept : Movies and Marketing in Hollywood

Language: English

Keywords: Electronic books

URL: Volltext

URL: Volltext  (lizenzpflichtig)

UID:

Format: 1 Online-Ressource (288 p.) , 17 b&w photos

ISBN: 9781477329078

Content: A study of the largely hidden world of primary media market research and the different methods used to understand how the viewer is pictured in the industry. The first book on the intersection between market research and media, Creating the Viewer takes a critical look at media companies’ studies of television viewers, the assumptions behind these studies, and the images of the viewer that are constructed through them. Justin Wyatt examines various types of market research, including talent testing, pilot testing, series maintenance, brand studies, and new show “ideation,” providing examples from a range of programming including news, sitcoms, reality shows, and dramas. He looks at brand studies for networks such as E!, and examines how the brands of individuals such as showrunner Ryan Murphy can be tested. Both an analytical and practical work, the book includes sample questionnaires and paths for study moderators and research analysts to follow. Drawn from over fifteen years of experience in research departments at various media companies, Creating the Viewer looks toward the future of media viewership, discussing how the concept of the viewer has changed in the age of streaming, how services such as Netflix view market research, and how viewers themselves can shift the industry through their media choices, behaviors, and activities

Note: Frontmatter , Contents , Preface , PART I Introduction , ONE Considering Viewership , TWO The Terrain of Media Market Research: Partners, Projects & Collaboration , PART II The Battery of Media Market Research Studies , THREE Pilot Testing & Series Maintenance , FOUR Brand Alignment & Derailment , FIVE Talent Testing & Media Research: Gauging Awareness & Connection , SIX Ideation & Content Co-creation , PART III Rethinking the Viewer , SEVEN The (Manipulated) Performance of Market Research , EIGHT A Corrective for Media Market Research & You , Acknowledgments , Glossary , Notes , Works Cited , Index , In English

Language: English

DOI: 10.7560/316511

URL: lizenzpflichtig

URL: lizenzpflichtig

URL: Cover