Format:
x, 266 Seiten
,
Illustrationen
ISBN:
9780367373320
,
9781032137322
Series Statement:
Routledge studies in linguistics
Content:
Theoretical preliminaries : cross-cultural genre analysis -- Methodology : cross-cultural genre analysis -- Investigating genre context -- Approaching genre complexity -- Exploring genre nature : cross-cultural universality -- Exploring culture specificity : a trilingual perspective -- Focusing on specific communicative functions : how do different discourse communities realize a specific rhetorical act in a genre? -- Pedagogical application and theoretical and methodological implications -- Complementary details : focus on the moves.
Content:
"This unique monograph provides a theoretical and methodological account on how to do cross-cultural genre analysis with the aids of corpus tools. Cross-cultural genre analysis investigates how discourse communities from different cultural backgrounds use language to realize a particular genre. It can shed light on genre nature as well as cultural specificities. The book suggests five specific approaches in doing cross-cultural genre analysis: Investigating genre context; Approaching genre complexity; Exploring genre nature; Exploring culture specificity; and Focusing on specific communicative functions. Each of these approaches is illustrated and demonstrated in a specific chapter with practical analyses of the genre of CSR reports. Covering linguistic analysis of CSR reports in three languages: Chinese, English, and Italian, Yu provides insights into implications for both genre theories and CSR communication practice. By applying the cross-cultural perspective in corporate discourse analysis, her book demonstrates how the approach of cross-cultural genre analysis is fruitful and valuable in providing practical insights into the textual practice of CSR reporting in a globalized context. Moreover, in the final parts of the book, Yu illustrates how cross-cultural genre analysis can be applied in the didactic field of writing, translation, and cross-cultural studies. This volume is a valuable reference to scholars of genre analysis, corpus-based studies, cross-cultural studies and corporate communication. Moreover, it is also useful for professionals involved in compiling CSR reports. Armed with the knowledge imparted in this book, the reader should be able to analyse other genres from a cross-cultural perspective. In particular, instructions on how to use specific corpus tools are provided in the appendices, which can give scholars basic technical knowledge to approach the field of cross-cultural genre analysis"--
Note:
Includes bibliographical references and index
Additional Edition:
9780429353154
Additional Edition:
Erscheint auch als Online-Ausgabe Yu, Danni Cross-cultural genre analysis Abingdon, Oxon ; New York, NY : Routledge, 2022
Additional Edition:
Erscheint auch als Online-Ausgabe Yu, Danni Cross-cultural genre analysis Abingdon, Oxon : Routledge,, 2022 9780429353154
Additional Edition:
0429353154
Additional Edition:
9781000509410
Additional Edition:
1000509419
Additional Edition:
9781000509427
Additional Edition:
1000509427
Language:
English
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