Kooperativer Bibliotheksverbund

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Format: XXVII, 635 S. : Ill.

ISBN: 0-300-07772-6 , 0-300-09403-5

Series Statement: Annals of communism

Language: English

Subjects: History , Political Science

Keywords: Säuberung ; Stalinismus ; Säuberung ; Politische Verfolgung ; Quelle ; Quelle ; Quelle ; Quelle ; Quelle

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Format: 1 Online-Ressource (XXV, 254 Seiten) : , 59 Illustrationen, 34 Illustrationen (farbig).

ISBN: 978-3-319-47028-3

Additional Edition: Erscheint auch als Druck-Ausgabe ISBN 978-3-319-47026-9

Language: English

Subjects: Economics

Keywords: Operations Research ; Komplexitätstheorie ; Aufsatzsammlung ; Aufsatzsammlung

DOI: 10.1007/978-3-319-47028-3

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Format: 1 online resource (xiv, 355 p.) : , ill.

ISBN: 9781780525778 (electronic bk.) :

Series Statement: Advances in business marketing and purchasing, v. 18

Content: This book provides knowledge and skill-building training exercises in managing marketing decisions in business-to-business (B2B) contexts. The topic coverage is broad and deep. The intent is for the book to help answer four questions: (1) what questions should executives ask when crafting and implementing effective strategies in B2B contexts; (2) what tentative answers may be useful for executives to consider to these questions; (3) what skills in crafting strategies and decisions are necessary for executives to excel in for achieving effective outcomes consistently; and how should the B2B go about acquiring these skills?.

Note: Preface / Mark S. Glynn, Arch G. Woodside -- ch. 1. Introduction to business-to-business marketing management : strategies, cases, and solutions / Mark S. Glynn, Arch G. Woodside -- ch. 2. A note on knowledge development in marketing / Amjad Hajikhani, Peter LaPlaca -- ch. 3. The organizational buying center as a framework for emergent topics in business-to-business marketing / Jennifer D. Chandler, Wes Johnston -- ch. 4. Monitoring segmented markets : relational and transactional perspectives / Ann H. Clarke, Per V. Freytag -- ch. 5. Availability of resources through buyer-seller relationships / Roger Baxter -- ch. 6. Multistage marketing / Michael Kleinaltenkamp, Michael Rudolph, Matthias Classen -- ch. 7. Interaction : coherence to a future / Christopher J. Medlin, Michael Saren -- ch. 8. Switching costs : a key to understanding and managing business consulting relationship longevity / Melvin Prince, Robert F. Everett -- ch. 9. Emerging transformations in the business-to-business global salesforce / Arun Sharma -- ch. 10. Analyzing the B2B brand value chain / Mark S. Glynn -- ch. 11. what's a business-to-business company? : b2b knowledge of future business leaders / Waldemar Pfoertsch, Hendrik Scheel -- ch. 12. Economic value, frames of reference, and the impact of framed positioning strategies in business-to-business markets / Gerald E. Smith -- ch. 13. Implemented strategies in business-to-business contexts / Arch G. Woodside, Hugh M. Pattinson, David B. Montgomery.

Additional Edition: ISBN 9781780525761

Language: English

Subjects: Economics

Keywords: Aufsatzsammlung ; Aufsatzsammlung

URL: https://www.emerald.com/insight/publication/doi/10.1108/S1069-0964(2012)18

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Format: 1 online resource (xi, 489 p.) : , ill.

ISBN: 9781848556713 (electronic bk.) : , 1848556713 (electronic bk.) :

Series Statement: Advances in business marketing and purchasing, v. 15

Content: Providing broad and deep coverage, this volume focuses on sensemaking, decisions, actions, and evaluating outcomes relating to managing business-to-business brands including both product and service brands. This book goes well beyond basic marketing textbooks to provide extensive reviews of relevant studies, original research reports, and in-depth implications for B2B brand management issues. Each of the papers provides valuable brand management insights for managers. The chapters are original contributions by leading scholars and B2B brand managers; each chapter following the introductory chapter includes a brand management problem-exercise with a separate instructor's note.

Note: Effective business-to-business brand strategies: introduction to business-to-business brand management / Mark S. Glynn, Arch G. Woodside -- Building a strong business-to-business brand / Kevin Lane Keller -- Manufacturer brand benefits: mixed methods scaling / Mark S. Glynn -- Building brand equity between manufacturers and retailers / Quan Tran, Carmen Cox -- Managing business-to-business service brands / Donna F. Davis, Susan L. Golicic, Adam Marquardt -- Brand meaning and impact in subcontractor contexts / Anna Blombäck -- Brand image, corporate reputation, and customer value / Anca E. Cretu, Roderick J. Brodie -- Enacted internal branding: theory, practice, and an experiential learning case study of an Austrian B2B company / Sylvia von Wallpach, Arch G. Woodside -- Pricing theory and practice in managing business-to-business brands / Gerald E. Smith, Arch G. Woodside.

Additional Edition: Print version: Business-to-business brand management. Bingley : JAI Press, 2009 ISBN 9781848556706

Language: English

Subjects: Economics

Keywords: Aufsatzsammlung

URL: https://www.emerald.com/insight/publication/doi/10.1108/S1069-0964(2009)15

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Format: 1 online resource (xvi, 186 pages).

Edition: 1st ed.

ISBN: 1-78714-916-1 , 1-78714-278-7

Series Statement: Advances in culture, tourism and hospitality research, v. 14

Content: To clarify their own thinking, gain confirmation, and plan, customers tell stories about their interactions with sales and service associates. These stories are told often via blog sites, social-media platforms (e.g. TripAdvisor) as well as informally to friends and family members. Read original first-person stories of problems, opportunities and outcomes with a multiple-choice exercise following each story, as well as a critical review by an independent researcher. This volume describes customers' reports of their experience of interactions with sales/service associates. Chapters also offer a descriptive theory of storytelling narratives of these encounters. Gain an international view with stories by Asian, European, New Zealand/Pacific Rim, and North American customers. The volume highlights small details that have significant impact on customer satisfaction enhancing the reader's abilities to detect nuances in multiple international contexts, understand how customers evaluate sales/service reps' behavior well as providing opportunities to solve real problems. This is a valuable book in the field of customer relationship management that is also interactive.

Note: Includes index. , Intro -- Trade Tales: Decoding Customers' Stories -- Contents -- List of Contributors -- Editorial Board -- Preface -- Chapter 1: Customer and Hospitality Service-Provider Dramas: Stories, Experiential Learning Exercises, and Deep Assessment -- Introduction: Trade Tales are Hospitality Service Drama Enactments -- Achieving Requisite Variety -- The Hospitality Service Dramas as Experiential Learning Exercises -- Contributions -- References -- Chapter 2: It is not about Compensation: Resolving Customer Complaints in Hospitality Management -- Synopsis -- The Story -- Solutions -- Assessments -- Deep Assessment -- Solution Points Awards for Multiple-Choice Selection -- Editorial Commentary -- References -- Chapter 3: Hot Chocolate Scalds a Child: Resolving Customer Complaints in Hospitality Management1 -- The Story -- Solutions -- Assessments -- Deep Assessment -- Solution Points Awards for Multiple Choice Selection -- Editorial Commentary -- References -- Chapter 4: The Challenge is to be Customer-Oriented! Resolving Customer Complaints in Hospitality Management -- Synopsis -- Solutions -- Assessments -- Deep Assessment -- Solution Points Awards For Multiple-Choice Selection -- Editorial Commentary -- Chapter 5: Why Can't I Just up and go? Resolving Customer Complaints in Hospitality Management -- The Story -- Solutions -- Assessments -- Deep Assessment -- Solution Points Awards for Multiple-Choice Selection -- Editorial Commentary -- Chapter 6: The Missing Electronic Passenger Ticket: Resolving Customer Complaints in Hospitality Management -- The Story -- SOLUTIONS -- Surface Assessment -- Deep Assessment -- Solution Points Awards for Multiple-Choice Selection -- Editorial Commentary -- Chapter 7: Decision-Making in a Public Hospital During Economic Crisis -- The Story -- Solutions -- Assessments -- Deep Assessment. , Solution Points Awards for Multiple-Choice Selection -- Editorial Commentary -- Chapter 8: The Show Must go on! Resolving Customer Complaints in EVENTS Management -- The Story -- Solutions -- Assessments -- Deep Assessment -- Solution Points Awards for Multiple Choice Selection -- Editorial Commentary -- Chapter 9: Mistake of Roaming Network Service: Resolving Customer Complaints in Hospitality Management -- The Story -- Solutions -- Assessments -- Deep Assessment -- Solution Points Awarded for Multiple-Choice Selection -- Editorial Commentary -- Chapter 10: The Transaction Error: Supplier's Mistake in the Transaction -- The Story -- Solutions -- Assessments -- Deep Assessment -- Solution Points Awards for Multiple-Choice Selection -- Editorial Commentary -- Chapter 11: Medical Insurance Mayhem: One Woman's Struggle for Information -- The Story -- Strategies -- Surface Assessment -- Deep Assessment -- Evaluation of Solutions -- Editorial Commentary -- References -- Chapter 12: If it ain't Broke: Resolving Customer Complaints in Hospitality Management -- The Story -- Strategies -- Surface Assesment -- Deep Assessment -- Solution Points Awards for Multiple-Choice Selection -- Editorial Commentary -- References -- Chapter 13: The Dreaded Dentist Visit: A Tale of Trauma, Tears, and Poor Treatment -- The Story -- Solutions -- Points Awarded for Solutions -- Surface Assessment -- Deep Assessment -- Editorial Commentary -- Some Suggestions for Small/Medium-Sized Enterprises (SMEs) and Entrepreneurs -- References -- Chapter 14: A Clean, Mean, Broken Machine: Resolving Customer Complaints in Hospitality Management -- Story -- Strategies -- Surface Assessment -- Deep Assessment -- Multiple Choice -- Editorial Commentary -- References -- Chapter 15: The Once And Future Fastfood King. Resolving Customer Complaints in Hospitality Management -- The Story. , Solutions -- Surface Assessment -- Deep Assessment -- Solution Points Awarded for Multiple-Choice Selection -- Editorial Commentary -- References -- Chapter 16: If a Bonsai Tree Falls in a Danish Forest: When a Copenhagen Front-Desk Agent Meets a Japanese Tour Guide -- The Story -- Possible Resolutions -- Assessments -- Deep Assessment -- Solution Points Awarded for Multiple-Choice Selection -- Editorial Commentary -- References -- Chapter 17: To Police or to Please: Boxed Lunch Courtesy at the Breakfast Buffet -- The Story -- Possible Solution Options -- Assessments -- Deep Assessment -- Solution Points Awards for Multiple Choice Selection -- Editorial Commentary -- References -- Chapter 18: Wowiesatisfy Online Cancelation: Customer Charged after Canceling Membership -- The Story -- Possible Solutions -- Assessments -- Deep Assessment -- Solution Points Awarded for Multiple-Choice Selection -- Editorial Commentary -- Reference -- Chapter 19: Out of Soup: Resolving Customer Complaints in Hospitality Management -- The Story -- Possible Solutions -- Assessments -- Deep Assessment -- Solution Points Awarded for Multiple-Choice Selection -- Chapter 20: Dilemma in a High-Speed Train: Resolving Customer Complaints in Hospitality Management -- The Story -- Possible Solutions -- Assessment -- Deep Assessment -- Multiple-Choice Solution Points Awarded -- Editorial Commentary -- Reference -- Chapter 21: Can Concierge Class Offer Concierge Service for our Cruise Vacation? Resolving Customer Complaints in Hospitality Management -- The Story -- Possible Solution Options -- Assessments -- Deep Assessment -- Solution Points Awarded for Multiple-Choice Selection -- Editorial Commentary -- References -- Chapter 22: Front-Desk Agents Versus Flight Attendants - "Can You Just Check me in?" Resolving Customer Complaints in Hospitality Management -- The Story. , Possible Solution Options -- Assessments -- Deep Assessment -- Solution Points Awarded For Multiple-Choice Selection -- Editorial Commentary -- References -- Chapter 23: When in Rome - Intercultural Competency and Intercultural Sensitivity in Hospitality Management Education -- The Story -- Possible Solution Options -- Surface assessment -- Deep Assessment -- Solution Points Awarded For Multiple-Choice Selection -- Editorial Commentary -- References -- Chapter 24: Life Vest or Straitjacket? Engaging Customers in the Crisis Management Service Encounter -- The Story -- Possible Solutions -- Assessments -- Deep Assessment -- Multiple-Choice Solution Points Awarded -- Editorial Commentary -- References -- Chapter 25: Strike Three. You're Out! Service Recovery in Retail Banking Services -- The Story -- Possible Solutions -- Assessments -- Deep Assessment -- Editorial Commentary -- References -- Appendix: Multiple Choice Solution Points Awarded -- Chapter 26: Noname Nightmare: Resolving Customer Complaints in Hospitality Management -- Story -- Strategies -- Surface Assessment -- Deep Assessment -- Solution Points Awarded For Multiple-Choice Selection -- Editorial Commentary -- References -- Index.

Additional Edition: ISBN 1-78714-279-5

Language: English

URL: Volltext  (URL des Erstveröffentlichers)

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URL: https://www.emerald.com/insight/publication/doi/10.1108/S1871-3173201714

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Format: XXV, 283 S., [6] Bl. : , Ill. ; , 24 cm.

ISBN: 978-0-300-09205-9 , 0-300-09205-9

Note: Includes bibliographical references (p. 225-272) and index

Language: English

Subjects: History

Keywords: 1895-1940 Ežov, Nikolaj I. ; Biografie ; Biografie ; Biografie ; Biografie

URL: http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016529099&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

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URL: Rezension

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URL: Inhaltsverzeichnis

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Format: VIII, 294 S. : graph. Darst.

Edition: 1. publ.

ISBN: 0-521-44125-0 , 0-521-44670-8

Language: English

Subjects: History

Keywords: Politische Verfolgung ; 1895-1940 Ežov, Nikolaj I. ; Politische Verfolgung ; Stalinismus ; Aufsatzsammlung ; Aufsatzsammlung ; Aufsatzsammlung ; Aufsatzsammlung

URL: Publisher description

URL: Table of contents

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URL: Table of contents

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Format: XVIII, 359 S.

Note: Includes bibliographical references and index

Language: English

Subjects: History

Keywords: Personenkult ; Patronage ; Patrimonialismus ; Tradition

URL: Rezension

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URL: Inhaltsverzeichnis

URL: http://yalepress.yale.edu/yupbooks/book.asp?isbn=9780300169294

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URL: Rezension

URL: Inhaltsverzeichnis

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Format: 1 Online-Ressource (xiii, 164 Seiten)

Edition: First edition

ISBN: 9781838670627 , 9781838670641

Series Statement: Advances in business marketing & purchasing volume 26

Additional Edition: Erscheint auch als Druck-Ausgabe ISBN 978-1-83867-063-4

Language: English

Subjects: Economics

DOI: 10.1108/S1069-0964201926

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Format: 1 online resource (xv, 143 p.) : , ill.

ISBN: 9781781902110 (electronic bk.) :

Series Statement: Advances in culture, tourism and hospitality research, v. 7

Content: Luxury Fashion and Culture focuses on the study of how humans use high quality, highly pleasurable, and frequently rare products, services, and experiences to distinguish to themselves and others who they are as well as well as whom they are not both within and across cultures. Luxury fashion enables the individual to transform herselfto play a part in scenes exuding refinement, acceptance, high status, and good taste and risk ridicule by playing the part badly. The chapters provide new theory, recipes of methods, and findings on how culture helps humans manage and respond to luxury fashion enactments. Rather than focusing on traditional cultural transformations, it focuses on personal expressions of self and archetypal role-playing and fulfilment through the power of luxury fashion. This volume: applies the perspectives of Veblen, Goffman, McCracken, Thompson, and Belk to provide a theoretical foundation to explain why and how humans buy and enact luxury fashion products, services, and experiences. includes confirmatory personal introspections of explanations of luxury fashion enactments with self-photographs and self-interpretations of the enactments to explain how individuals enact luxury fashion and respond to alternative fashion-marketing designs. is unique in conjoining sociology, psychology, marketing, and economics to advance fashion marketing theory and research.

Note: Includes index. , Luxury fashion theory, culture, and brand marketing strategy / Arch G. Woodside, Eunju Ko -- Creating and interpreting visual storytelling art in extending thematic apperception tests and Jung's method of interpreting dreams / Arch G. Woodside, Suresh Sood, Karlan M. Muniz -- Fashion's roles in presentation of self in everyday life / Hyunji Do, Seulgi Lee -- Is blending into society a primary consumer goal for dressing down? / Marc Amram, Eunah Choi, Namhoon Kim -- Cinderella storytelling in 21st century : interpreting popular culture in the movies via visual narrative arts / Seulgi Lee, Eunju Ko -- Who says what-to-wear? : examining tensions between conformity and individuality / Sangah Song, Heechong Lee, Kyulim Kim -- Understanding archetypes of luxury brands by using VNA / Kyung Hoon Kim, Bing Xu.

Additional Edition: ISBN 9781781902103

Language: English

Keywords: Electronic books

URL: https://www.emerald.com/insight/publication/doi/10.1108/S1871-3173(2013)7

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