UID:
almafu_9961638231202883
Format:
1 online resource (viii, 391 pages) :
,
illustrations (some color).
Edition:
Second edition.
ISBN:
9781394219148
,
1394219148
,
9781394219124
,
1394219121
,
9781394219131
,
139421913X
Series Statement:
Wiley series in probability and statistics
Content:
"Bayesian statistics can help to provide unique insights into important issues in many fields. Bayesian statistics is not new, but traditionally it has not been widely taught as it is computationally challenging and there were criticisms surrounding the subjectivity of Bayesian methods. As computing power has increased, computational and modelling breakthroughs have made the implementation of Bayesian methods ideal for addressing many marketing problems. Bayesian analyses can now be conducted over a wide range of marketing problems, from new product introduction and pricing to customized targeting and micro-pricing in online environments, using a wide range of different data sources."--
Additional Edition:
Print version: Rossi, Peter E. 1955- Bayesian statistics and marketing Hoboken, NJ : Wiley, [2024] ISBN 9781394219117
Language:
English
URL:
https://onlinelibrary.wiley.com/doi/book/10.1002/9781394219148
URL:
https://onlinelibrary.wiley.com/doi/book/10.1002/9781394219148
Bookmarklink