Format:
XXV, 940 S. :
,
Ill., graph. Darst.
Edition:
2. ed.
ISBN:
978-0-273-73787-2
,
0-273-73787-2
Language:
English
Subjects:
Economics
Keywords:
Markenartikel
;
Markenpolitik
;
Strategisches Management
URL:
http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024635694&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Author information:
Keller, Kevin Lane 1956-
Bookmarklink