UID:
kobvindex_INT0004304
Format:
iii, 49 pages :
,
30 x 21 cm.
,
illustrations ;
Content:
MACHINE-GENERATED SUMMARY NOTE:
"From the time of print media businesses and advertisers, different types of media systems were used to promote products and services. In recent times, social media has become a kind of inevitability for mankind, which becomes an advantage and opportunity for businesses and brands to engage target people more effectively. Due to this vital factor, it causes enterprises and brands to implement marketing techniques to acquire insight into their customers purchasing behaviour patterns and attention.
TikTok, which is a video sharing and entertaining social platform, has grown awareness in different geographical locations, with tremendous participation from people from all walks of life. This thesis is depicting the analysis of social media marketing with a concentration on TikTok. The thesis illustrates the importance of TikTok and its possible chances of becoming a key performance indicator in social media marketing. In addition, it seeks to analyse and discuss the advantages and disadvantages of the media systems, usage of the new era, the internet and its impact on users in the perspective of the business world."
Note:
DISSERTATION NOTE: submitted as bachelor thesis in Business Administration, Berlin International University of Applied Sciences, 2020.
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MACHINE-GENERATED CONTENTS NOTE:
Chapter 1: Introduction
Introduction …….…………………………………………………….....…………..5
Chapter 2: Research Question
1. Research Question…………………………………………………...…....……..... 7
2. Justification and need………………………...……………....…………….....…... 7
3. Research Objectives……………..…………………………………....………..…. 7
Chapter 3: Methodology
Method …………………………….……………………………….…………...…..9
Chapter 4: Literature review
1. Introduction...…………….…………………………………...….......….12
2. The Media system...…………………………………………………..….13
2.1 Print Media ……………………………….……………...................13
2.2 Broadcast Media ….……………………………………...................14
2.2.1 Radio ……….……………………………………………..............15
2.2.2 Television ………………………………………..……..................16
2.3 Outdoor Media ……………………..…………………….................17
2.4 Internet/Digital Media ….………………………………….....…....18
3. Social Media Marketing & Marketing Communication Development.20
4. Possible Developing Changes/Development of Social Media................23
5. Short Videos Development/Vine..……………………………...……….28
6. Video Marketing with Vine………………..……………...………….......29
Chapter 5: Empirical part
1. History TikTok…………………….………………………………………..32
2. What is TikTok ? .............................................................................................32
2.1 Exploring and discovering ………………………………….…………... 33
2.2 Interaction …………………………………………………….….………33
2.3 Challenge ………....………………………………………….…………. 33
2.4 TikTok Duet ……………………………………………………………..34
3. Statistics of TikTok………….……………………………………………. 34
4. Engagement on TikTok....……………….…………………………...…....34
4.1 Example 1 (Ben Allen) .............................................................................36
4.2 Example 2 (Addison Rae) ........................................................................37
4.3
Comparison ………..…..……………………………………………………38
5. Guess Campaign AIDA Model Analysis………….…………………….. 39
5.1 How to advertise ….…………………………………………………….39
5.2 Attention… ……………………….………………………………….....40
5.3 Interest ………………....………….…………………………………....40
5.4 Desire ……………………...….…………………………………….…..41
5.5 Action ………………………...………………………………………...41
5.6 General Results ………………………………....………………………41
Chapter 6: Conclusion
Conclusion ……………....………………………………………………………….45
References………………………....……………………………………………….46
Language:
English
Keywords:
Academic theses
;
Academic theses
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