Format:
1 Online-Ressource (XXVIII, 451 S.)
,
Ill., graph. Darst.
Edition:
1. ed.
ISBN:
9783834923240
,
9783834988577
Series Statement:
Gabler Research : Innovatives Markenmanagement
Note:
Zugl.: Bremen, Univ., Diss., 2010
Language:
English
Subjects:
Economics
Keywords:
Markenpolitik
;
User Generated Content
;
Hochschulschrift
DOI:
10.1007/978-3-8349-8857-7
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