Format:
1 Online-Ressource (xvi, 272 p)
Edition:
London Bloomsbury Publishing 2014 Electronic reproduction; Available via World Wide Web
Edition:
Also issued in print
ISBN:
9781849664622
Content:
"Knowing, measuring and understanding media audiences have become a multi-billion dollar business. But the convention that underpins that business, audience ratings, is in crisis. Rating the Audience is the first book to show why and how audience ratings research became a convention, an agreement, and the first to interrogate the ways that agreement is now under threat. Taking a historical approach, the book looks at the evolution of audience ratings and the survey industry. It goes on to analyse today's media environment, looking at the role of the internet and the increased difficulties it presents for measuring audiences. The book covers all the major players and controversies, such as Facebook's privacy rulings and Google's alliance with Nielsen. Offering the first real comparative study, it will be critical for media students and professionals."--Bloomsbury Publishing
Note:
Includes bibliographical references and index
,
Also issued in print.
,
Electronic reproduction; Available via World Wide Web
,
Barrierefreier Inhalt: Compliant with Level AA of the Web Content Accessibility Guidelines. Content is displayed as HTML full text which can easily be resized or read with assistive technology, with mark-up that allows screen readers and keyboard-only users to navigate easily
Additional Edition:
ISBN 9781849663427
Additional Edition:
ISBN 9781849664615
Additional Edition:
ISBN 9781849664608
Additional Edition:
ISBN 9781849663410
Additional Edition:
Erscheint auch als Hardback version ISBN 9781849663427
Additional Edition:
Erscheint auch als Online-Ausgabe ISBN 9781849664608
Additional Edition:
Erscheint auch als Online-Ausgabe ISBN 9781849664615
Additional Edition:
Erscheint auch als Paperback version ISBN 9781849663410
Language:
English
DOI:
10.5040/9781849664622
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