UID:
kobvindex_INT0001998
Format:
xv, 380 pages
,
illustrations (colour)
,
27.5 x 22 cm
Edition:
1st edition, international edition
ISBN:
9781133589273
,
1133589278
Content:
"SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, International Edition promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans. A proven eight-step social media planning model provides students with a cumulative learning experience, showing them how to construct social media strategies that achieve desired marketing goals."
Language:
English
Keywords:
Textbooks
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