Kooperativer Bibliotheksverbund

UID:

Format: 1 Online-Ressource (265 Seiten)

Edition: 1st ed

ISBN: 9780228012160

Content: From the 1920s until the Second World War, Australia, Canada, and New Zealand filled British shop windows, newspapers, and cinema screens with 'British to the core' Canadian apples, 'British to the backbone' New Zealand lamb, and 'All British' Australian butter. Selling Britishness explores the role of commodity marketing in creating "Britishness."

Note: Cover -- SELLING BRITISHNESS -- Title -- Copyright -- Contents -- Figures -- Acknowledgements -- Introduction -- 1 The New Empire Marketing: Dominion Organisations in the Metropolis -- 2 Trading on Sentiment? Dominion Campaigns, Emotion and the Cultural Economy of Empire Trade -- 3 'All-British' Lands: Advertising and the Construction of Commodity Britishness -- 4 'British to the Core': Trade Films, the Metropolis, and Dominion Identity -- 5 Bringing Another Empire Alive? The Dominions and the Empire Marketing Board -- 6 'Another Empire Link': Advertising and Britishness in the Dominions -- Conclusion: The End of Selling Britishness? -- Notes -- Bibliography -- Index

Additional Edition: Erscheint auch als Druck-Ausgabe Barnes, Felicity Selling Britishness Montreal : McGill-Queen's University Press,c2022 ISBN 9780228010562

Language: English

URL: lizenzpflichtig

URL: Inhaltsverzeichnis

UID:

Format: VII, 336 S , Ill., Kt.

ISBN: 1869405854 , 9781869405854

Content: Antipodean soldiers and writers, meat carcasses and moa, British films and Kiwi tourists: over the last 150 years, all of these people, things and ideas have gone back and forth from New Zealand to London to help define, and redefine, the relationship between this country and the colonial centre. Barnes, Uni of Auckland

Note: Includes bibliographical references and index

Language: English

Keywords: Neuseeland ; Kulturaustausch ; Großbritannien ; Einfluss ; London ; Alltagskultur

UID:

Format: 1 online resource (344 pages) : , illustrations, portraits

ISBN: 9781775585961 (e-book)

Content: Antipodean soldiers and writers, meat carcasses and moa, British films and Kiwi tourists: over the last 150 years, all of these people, things and ideas have gone back and forth from New Zealand to London to help define, and redefine, the relationship between this country and the colonial centre. Barnes, Uni of Auckland.

Additional Edition: Print version: Barnes, Felicity. New Zealand's London : a colony and its metropolis. Auckland, N.Z. : Auckland University Press, 2012 ISBN 9781869405854

Language: English

Keywords: Electronic books.

URL: Click to View

UID:

Format: 1 online resource (344 pages)

ISBN: 9781775585961

Content: Antipodean soldiers and writers, meat carcasses and moa, British films and Kiwi tourists-throughout the last 150 years, people, objects and ideas have gone back and forth between New Zealand and London, defining and redefining the relationship between this country and the colonial center that many New Zealanders once called home. Exploring the relationship between a colony and its metropolis from Wakefield to the Wombles, it answers questions, including How did New Zealanders define themselves in relation to the center of British culture? and How did New Zealanders view London when they walked through King's Cross or saw the city in movies? By focusing on particular themes-from agricultural marketing to expatriate writers-this discussion develops a larger story about the construction of colonial and national identities.

Content: Cover -- Contents -- Introduction -- One: New Zealand's London -- Two: At Home in London -- Three: A 'New' New Zealand -- Four: London Literate: New Zealand Writers in London -- Five: London's Farm -- Six: 'Produced by Britons for British Homes' -- Seven: London's Imaginative Hinterland: Mass Media and Identity -- Eight: Home Movies: London on Film -- Nine: London's Legacy: New Zealand on Television, 1960-1989 -- Epilogue: London Revisited -- Notes -- Select Bibliography -- Acknowledgements -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- R -- S -- T -- U -- V -- W -- Y -- Z -- Copyright.

Note: Description based on publisher supplied metadata and other sources

Additional Edition: ISBN 9781869405854

Additional Edition: Erscheint auch als Druck-Ausgabe ISBN 9781869405854

Language: English

URL: lizenzpflichtig

UID:

Format: 1 online resource : , 26 photos

ISBN: 0-2280-1215-5

Content: From the 1920s until the outbreak of the Second World War, Australia, Canada, and New Zealand filled British shop windows, newspaper columns, and cinema screens with “British to the core” Canadian apples, “British to the backbone” New Zealand lamb, and “All British” Australian butter. In remarkable yet forgotten advertising campaigns, prime ministers, touring cricketers, “lady demonstrators,” and even boxing kangaroos were pressed into service to sell more Dominion produce to British shoppers. But as they sold apples and butter, these campaigns also sold a Dominion-styled British identity.Selling Britishness explores the role of commodity marketing in creating Britishness. Dominion settlers considered themselves British and marketed their commodities accordingly. Meanwhile, ambitious Dominion advertising agencies set up shop in London to bring British goods, like Ovaltine, back to the dominions and persuade their fellow citizens to buy British. Conventionally nationalist narratives have posited the growth of independent national identities during the interwar period, though some have suggested imperial sentiment endured. Felicity Barnes takes a new approach, arguing that far from shaking off or relying on any lasting sense of Britishness, Dominion marketing produced it. Selling Britishness shows that when constructing Britishness, advertisers employed imperial hierarchies of race, class, and gender. Consumption worked to bolster colonialism, and advertising extended imperial power into the everyday.Drawing on extensive new archives, Selling Britishness explores a shared British identity constructed by marketers and advertisers during advertising’s golden age.

Note: Front Matter -- , Contents -- , Figures -- , Acknowledgements -- , Illustrations -- , Introduction -- , The New Empire Marketing: Dominion Organisations in the Metropolis -- , Trading on Sentiment? Dominion Campaigns, Emotion, and the Cultural Economy of Empire Trade -- , ‘All-British’ Lands: Advertising and the Construction of Commodity Britishness -- , ‘British to the Core’: Trade Films, the Metropolis, and Dominion Identity -- , Bringing Another Empire Alive? The Dominions and the Empire Marketing Board -- , ‘Another Empire Link’: Advertising and Britishness in the Dominions -- , Conclusion: The End of Selling Britishness? -- , Notes -- , Bibliography -- , Index , In English.

Additional Edition: ISBN 0-2280-1051-9

Language: English

DOI: 10.1515/9780228012153