UID:
edoccha_9958111224702883
Format:
1 online resource (569 p.)
Edition:
Second edition.
ISBN:
0-12-800609-9
,
0-12-800232-8
Series Statement:
Interactive Technologies
Content:
This new and completely updated edition is a comprehensive, easy-to-read, ""how-to"" guide on user research methods. You'll learn about many distinct user research methods and also pre- and post-method considerations such as recruiting, facilitating activities or moderating, negotiating with product developments teams/customers, and getting your results incorporated into the product. For each method, you'll understand how to prepare for and conduct the activity, as well as analyze and present the data - all in a practical and hands-on way. Each method presented provides different informati
Note:
Description based upon print version of record.
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Front Cover; Understanding Your Users: A Practical Guide to User Research Methods; Copyright; In Praise Of Understanding Your Users, Second Edition ; Contents; Preface; What Is New in This Edition: Ten Years of Progress; How to Use This Book; Part 1: What You Need to Know Before Choosing an Activity; Part 2: Get Up and Running; Part 3: The Methods; Part 4: Wrapping Up; Part 5: Appendices; Targeted Readers; New to User Experience; Students; User Experience Research Professional; User Experience Promoter; About The Authors; Acknowledgments
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Part 1: What You Need to Know Before Choosing an ActivityChapter 1: Introduction to User Experience; What Is User Experience?; Who Does User Experience?; User-Centered Design; Principles of User-Centered Design; An Early Focus on Users and Tasks; Empirical Measurement of Product Usage; Iterative Design; Incorporating UCD Principles into the Product Development Life Cycle; Stage 1: Concept; Stage 2: Design; Stage 3: Develop; Stage 4: Release; Design Thinking; A Variety of Requirements; The Product Team's Perspective; Business Requirements; Marketing and Sales Requirements; User Requirements
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Getting Stakeholder Buy-In for Your ActivityArguments and Counterarguments; Preventing Resistance; Get Stakeholder Involvement; Become a Virtual Team Member; What Is Next?; Chapter 2: Before You Choose an Activity: Learning About Your Product Users; Introduction; Existing Research; Learn About Your Product; Use Your Product; Networking; Customer Support Comments; Social Sentiment Analysis; Log Files and Web Analytics; Your Marketing Department; Competitors; Early Adopter or Partner Feedback; Learn About Your Users; Step 1: User Profile; Finding Information to Build Your User Profile
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Understanding the Types of UsersCreating a User Profile; Step 2: Personas; Benefits of Personas; Things to Be Aware of When Creating Personas; Creating a Persona; Things to Be Aware of When Using Personas; Step 3: Guiding Principles/Antiprinciples; Brainstorm; Define It to Measure It; Repeat for Antiprinciples; Evaluate; Step 4: Scenarios; Benefits of a Scenario; Things to Be Aware of When Creating Scenarios; Creating Scenarios; Special Populations; International Users; Ethical Considerations for International Research; Accessibility; Children; Older Users; Pulling It All Together
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Rasas: IndiaThe Auto Rickshaw Radio: A New Representation for the Semantic Differential Scale; The Animal Picture Board: Kenya; Bizarre Bazaar: South Africa; Lessons Learned; To Conclude; Chapter 3: Ethical and Legal Considerations; Introduction; Policies vs. Laws vs. Ethics; Ethical Considerations; Do No Harm; The Right to Be Informed; Permission to Record; Create a Comfortable Experience; Appropriate Language; Anonymity vs. Confidentiality; The Right to Withdraw; Appropriate Incentives; Valid and Reliable Data; Acknowledge Your True Capabilities; Data Retention, Documentation, and Security
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Debrief
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English
Language:
English
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