UID:
almahu_9949285326602882
Format:
XV, 306 p. 6 illus.
,
online resource.
Edition:
1st ed. 2001.
ISBN:
9783642575488
Series Statement:
ZEW Economic Studies, 14
Content:
The book answers three questions. First: what is a lead market? Second: what constitutes a lead market? and third: how can companies harness lead markets to generate global innovations? Considering the international, cross-border diffusion of innovations one can observe that a particular technological design such as the facsimile machine, the personal computer or the mobile cellular telephone is often adopted by one country or region ("lead market") much earlier than by other countries. The study suggests a theoretical explanation for the phenomena of lead markets and collects empirical evidence from a detailed case study of the cellular mobile telephone industry. A new innovation development and market entry concept is presented.
Note:
1 Introduction -- 2 International Diffusion of Innovations: Overviews of Literature -- 3 Foundations of Lead Markets -- 4 The Case of Cellular Mobile Telephony -- 5 Harnessing Lead Markets for Global Innovations -- 6 Discussion, Limitations and Further Research -- 7 Epilogue: Implications for National Policies -- References -- Index of Figures -- Index of Tables.
In:
Springer Nature eBook
Additional Edition:
Printed edition: ISBN 9783790814309
Additional Edition:
Printed edition: ISBN 9783642575495
Language:
English
Subjects:
Economics
Keywords:
Hochschulschrift
DOI:
10.1007/978-3-642-57548-8
URL:
https://doi.org/10.1007/978-3-642-57548-8
URL:
Volltext
(URL des Erstveröffentlichers)
URL:
Volltext
(lizenzpflichtig)
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