Format:
xli, 764, 13, 32, 17, 21 Seiten
,
Illustrationen, Diagramme
,
29 cm
Edition:
11e, international student edition
ISBN:
9781259921698
,
1259921697
Series Statement:
McGraw-Hill Education international edition
Note:
Part 1. Introduction to integrated marketing communications -- Part 2. Integrated marketing communications program situation analysis -- Part 3. Analyzing the communication process -- Part 4. Objectives and budgeting for integrated marketing communications programs -- Part 5. Developing the integrated marketing communications program -- Part 6. Monitoring, evaluation, and control -- Part 7. Special topics and perspectives
Language:
English
Subjects:
Economics
Keywords:
Unternehmen
;
Marktkommunikation
;
Integriertes Management
;
Werbung
;
Marktkommunikation
;
Sales-promotion
;
Werbung
;
Sales-promotion
;
Kommunikationsstrategie
;
Marketing
;
Einführung
;
Lehrbuch
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