UID:
almafu_9959227788102883
Format:
1 online resource (291 p.)
Edition:
1st ed.
ISBN:
1-135-60530-0
,
1-135-60531-9
,
1-282-37553-9
,
9786612375538
,
1-4106-1697-5
Series Statement:
LEA's communication series
Content:
Gaining Influence in Public Relations explores how professionals can increase their influence in practice to help their organizations achieve success. This provocative book explores the largely uncharted territories of power, resistance, dissent, and activism in public relations, arguing that practitioners can increase their power and social legitimacy by developing and using a wider range of influence resources, strategies, and tactics. Authors Bruce K. Berger and Bryan H. Reber talked with hundreds of practitioners, analyzed original survey data, and examined a detailed case study to
Note:
Description based upon print version of record.
,
Contents; About the Authors; Preface; 1 Influence in Public Relations and Why It's Important; 2 Public Relations Roles, Responsibilities, and the "Right Thing"; 3 Resistance, Politics, and Power Relations; 4 Identifying and Using Influence Resources in Public Relations; 5 Alpha Approaches in Public Relations: The Use of Sanctioned Influence Tactics; 6 The Communication Change Project at Whirlpool: Converting Power Into Performance; 7 Omega Approaches in Public Relations: The Use of Unsanctioned Influence Tactics; 8 The Use of Dissent in Public Relations
,
9 The Power of Political Will and Intelligence10 Breaking Out of the "Iron Cage" of Practice; 11 A Public Relations Manifesto; Appendix: The Dissent Survey; References; Author Index; Subject Index
,
English
Additional Edition:
ISBN 0-8058-5293-X
Additional Edition:
ISBN 0-8058-5292-1
Language:
English
DOI:
10.4324/9781410616975
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