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  • 1
    Online-Ressource
    Online-Ressource
    The philosophy of branding : great philosophers think brands (2004)
    London : Sterling, VA | Kogan Page
    Details
    UID:
    b3kat_BV035413897
    Umfang: 192 p. , 19 cm
    Ausgabe: Online_Ausgabe Boulder, Colo NetLibrary 2004 E-Books von NetLibrary Sonstige Standardnummer des Gesamttitels: 22382847
    ISBN: 1417557184
    Weitere Ausg.: Reproduktion von Braun, Thom The philosophy of branding 2004
    Sprache: Englisch
    Fachgebiete: Wirtschaftswissenschaften
    RVK:
    QP 624
    Schlagwort(e): Markenpolitik ; Markenname ; Philosophie
    URL: Volltext
    Bibliothek Standort Signatur Band/Heft/Jahr Verfügbarkeit
    BibTip Andere fanden auch interessant ...
    Online-Ressource
    Online Zugang
    HWR Berlin
    EUV Frankfurt
    TH Brandenburg
    HTW Berlin
    BTU Cottbus
    HNE Eberswalde
  • 2
    Online-Ressource
    Online-Ressource
    The philosophy of branding : great philosophers think brands (2004)
    London : Sterling, VA
    Details
    UID:
    gbv_086162608
    Umfang: 192 p , 19 cm
    Ausgabe: Boulder, Colo NetLibrary 2004 Online-Ressource E-Books von NetLibrary
    ISBN: 1417557184 , 9780749441937 , 0749441933 , 9781417557189 , 9780749447182 , 0749447184 , 1280435240 , 9781280435249
    Serie: EBSCOhost eBook Collection
    Inhalt: By way of introduction -- Part I. All Greek to me -- Part II. I think, therefore I brand -- Part III. Into the deep -- Part IV. Searching for certainty
    Inhalt: In this original and imaginative slant on contemporary brand management, Thom Braun takes us into the minds of the world's greatest Western thinkers to reveal what they might say about branding if they were alive today. Philosophers covered include Heraclitus, Socrates, Plato, Aristotle, Descartes, Spinoza, Leibniz, Locke, Hurne, Rousseau, Kant, Hegel, Nietzsche, Wittgenstein, and Popper
    Anmerkung: Electronic reproduction, Boulder, Colo : NetLibrary, 2004
    Sprache: Englisch
    Schlagwort(e): Markenpolitik ; Markenpolitik ; Electronic books. ; Electronic books. ; Electronic books
    URL: Volltext  (Deutschlandweit zugänglich)
    URL: Volltext  (Deutschlandweit zugänglich)
    Bibliothek Standort Signatur Band/Heft/Jahr Verfügbarkeit
    BibTip Andere fanden auch interessant ...
    Online-Ressource
    Online Zugang
    Stabi Berlin
    UB Potsdam
    MPI Bildungsforschung
  • 3
    Online-Ressource
    Online-Ressource
    The philosophy of branding : great philosophers think brands (2004)
    London, England ; : Kogan Page,
    Details
    UID:
    almafu_9958107400502883
    Umfang: 1 online resource (192 pages)
    ISBN: 1-280-43524-0 , 9786610435241 , 0-7494-4718-4
    Serie: Gale eBooks
    Inhalt: Thom Braun takes readers into the minds of some of the world's greatest Western thinkers to find out what they might say about branding if they were alive today. The text is filled with contemporary examples, pragmatic insights and summaries of each philosopher's top tips.
    Anmerkung: Intro -- Contents -- By way of introduction -- 1 Heraclitus - and the place from where we start 1 -- A matter of flux -- Why brands? -- All inside my head - and yours -- Don't blink - or you'll miss it -- 2 Socrates - and the art of questioning -- Questions, questions - nothing but questions -- Sound familiar? -- Getting under the skin -- Who mentioned 'culture'? -- 3 Plato - and seeing below the surface -- Worlds apart -- Working at two levels -- The myth of the brand -- Representation and reality -- 4 Aristotle - and the importance of structure -- A 'scientific' approach -- Structure and form -- The four causes of branding -- A brand is what it does -- 5 Descartes - and the application of Reason -- If X, then Y -- Brands are thoughts -- Asking the question 'Why?' -- Cartesian dualism -- 6 Spinoza and Leibniz - and a systematic approach -- Enter God -- Two ways of saying the same thing -- Defining truth -- Analytic and synthetic statements -- 7 Locke - and the empirical tradition -- A sensible man -- Constructing our consciousness -- Brand empiricism -- A case of induction -- 8 Hume - and the limits of Reason -- All about perception -- The conundrum of causality -- The best argument in the world - probably -- Relegating the role of Reason -- 9 Rousseau - and the importance of feeling -- The Social Contract and Emile -- The primacy of nature -- Emotional values -- Aligning with big feelings -- 10 Kant - and a balanced approach -- A methodical man -- We can only know what we can know -- The limits of knowledge -- Frameworks within which we think -- 11 Hegel - and the primacy of process -- History as a process -- The dialectic -- Getting to the next stage first -- Working with the Zeitgeist -- 12 Nietzsche - and the creation of values -- God is dead -- Towards a new set of values -- Working outside current constraints -- A brand's will to power. , 13 Wittgenstein - and the brand as tool -- The brand as picture -- Logical form -- The demands of a complex world -- The brand as tool -- 14 Existentialism - and the brand as individual -- The origins of Existentialism -- Brand Existentialism -- Bringing the brand to life -- Giving a brand its freedom -- 15 Popper - and the quest for a better model -- Farewell to certain knowledge -- Theory and practice -- New lamps for old -- Continuous problem solving -- 16 The future - and the real role of philosophy in branding -- The way we think -- Making connections -- Charities and churches -- The thinking brand manager -- Wrapping up -- Summary of top tips -- Heraclitus's top tip -- Socrates' top tip -- Plato's top tip -- Aristotle's top tip -- Descartes' top tip -- Spinoza's and Leibniz's top tips -- Locke's top tip -- Hume's top tip -- Rousseau's top tip -- Kant's top tip -- Hegel's top tip -- Nietzsche's top tip -- Wittgenstein's top tip -- Existentialism's top tip -- Popper's top tip.
    Weitere Ausg.: ISBN 1-4175-5718-4
    Weitere Ausg.: ISBN 0-7494-4193-3
    Sprache: Englisch
    Bibliothek Standort Signatur Band/Heft/Jahr Verfügbarkeit
    BibTip Andere fanden auch interessant ...
    Online-Ressource
    FU Berlin
    Charité
  • 4
    Buch
    Buch
    Disraeli the novelist. (1981)
    London :Allen & Unwin,
    Details
    UID:
    almafu_BV003408168
    Umfang: 149 S.
    ISBN: 0-04-809017-4
    Sprache: Englisch
    Fachgebiete: Anglistik
    RVK:
    HL 2593
    Schlagwort(e): 1804-1881 Disraeli, Benjamin ; Roman
    Bibliothek Standort Signatur Band/Heft/Jahr Verfügbarkeit
    BibTip Andere fanden auch interessant ...
    Buch
    FU Berlin get availability status
  • 5
    Buch
    Buch
    The philosophy of branding : great philosophers think brands (2004)
    London [u.a.] :Kogan Page,
    Details
    UID:
    almahu_BV019313606
    Umfang: 192 S.
    Ausgabe: 1. publ.
    ISBN: 0-7494-4193-3
    Sprache: Englisch
    Fachgebiete: Wirtschaftswissenschaften
    RVK:
    QP 624
    Schlagwort(e): Markenname ; Philosophie ; Markenpolitik
    URL: Table of contents
    Bibliothek Standort Signatur Band/Heft/Jahr Verfügbarkeit
    BibTip Andere fanden auch interessant ...
    Buch
    HU Berlin get availability status
  • 6
    Online-Ressource
    Online-Ressource
    The philosophy of branding : great philosophers think brands (2004)
    London, England ; : Kogan Page,
    Details
    UID:
    edocfu_9958107400502883
    Umfang: 1 online resource (192 pages)
    ISBN: 1-280-43524-0 , 9786610435241 , 0-7494-4718-4
    Serie: Gale eBooks
    Inhalt: Thom Braun takes readers into the minds of some of the world's greatest Western thinkers to find out what they might say about branding if they were alive today. The text is filled with contemporary examples, pragmatic insights and summaries of each philosopher's top tips.
    Anmerkung: Intro -- Contents -- By way of introduction -- 1 Heraclitus - and the place from where we start 1 -- A matter of flux -- Why brands? -- All inside my head - and yours -- Don't blink - or you'll miss it -- 2 Socrates - and the art of questioning -- Questions, questions - nothing but questions -- Sound familiar? -- Getting under the skin -- Who mentioned 'culture'? -- 3 Plato - and seeing below the surface -- Worlds apart -- Working at two levels -- The myth of the brand -- Representation and reality -- 4 Aristotle - and the importance of structure -- A 'scientific' approach -- Structure and form -- The four causes of branding -- A brand is what it does -- 5 Descartes - and the application of Reason -- If X, then Y -- Brands are thoughts -- Asking the question 'Why?' -- Cartesian dualism -- 6 Spinoza and Leibniz - and a systematic approach -- Enter God -- Two ways of saying the same thing -- Defining truth -- Analytic and synthetic statements -- 7 Locke - and the empirical tradition -- A sensible man -- Constructing our consciousness -- Brand empiricism -- A case of induction -- 8 Hume - and the limits of Reason -- All about perception -- The conundrum of causality -- The best argument in the world - probably -- Relegating the role of Reason -- 9 Rousseau - and the importance of feeling -- The Social Contract and Emile -- The primacy of nature -- Emotional values -- Aligning with big feelings -- 10 Kant - and a balanced approach -- A methodical man -- We can only know what we can know -- The limits of knowledge -- Frameworks within which we think -- 11 Hegel - and the primacy of process -- History as a process -- The dialectic -- Getting to the next stage first -- Working with the Zeitgeist -- 12 Nietzsche - and the creation of values -- God is dead -- Towards a new set of values -- Working outside current constraints -- A brand's will to power. , 13 Wittgenstein - and the brand as tool -- The brand as picture -- Logical form -- The demands of a complex world -- The brand as tool -- 14 Existentialism - and the brand as individual -- The origins of Existentialism -- Brand Existentialism -- Bringing the brand to life -- Giving a brand its freedom -- 15 Popper - and the quest for a better model -- Farewell to certain knowledge -- Theory and practice -- New lamps for old -- Continuous problem solving -- 16 The future - and the real role of philosophy in branding -- The way we think -- Making connections -- Charities and churches -- The thinking brand manager -- Wrapping up -- Summary of top tips -- Heraclitus's top tip -- Socrates' top tip -- Plato's top tip -- Aristotle's top tip -- Descartes' top tip -- Spinoza's and Leibniz's top tips -- Locke's top tip -- Hume's top tip -- Rousseau's top tip -- Kant's top tip -- Hegel's top tip -- Nietzsche's top tip -- Wittgenstein's top tip -- Existentialism's top tip -- Popper's top tip.
    Weitere Ausg.: ISBN 1-4175-5718-4
    Weitere Ausg.: ISBN 0-7494-4193-3
    Sprache: Englisch
    Bibliothek Standort Signatur Band/Heft/Jahr Verfügbarkeit
    BibTip Andere fanden auch interessant ...
    Online-Ressource
    FU Berlin
  • 7
    Online-Ressource
    Online-Ressource
    The philosophy of branding : great philosophers think brands (2004)
    London, England ; : Kogan Page,
    Details
    UID:
    edoccha_9958107400502883
    Umfang: 1 online resource (192 pages)
    ISBN: 1-280-43524-0 , 9786610435241 , 0-7494-4718-4
    Serie: Gale eBooks
    Inhalt: Thom Braun takes readers into the minds of some of the world's greatest Western thinkers to find out what they might say about branding if they were alive today. The text is filled with contemporary examples, pragmatic insights and summaries of each philosopher's top tips.
    Anmerkung: Intro -- Contents -- By way of introduction -- 1 Heraclitus - and the place from where we start 1 -- A matter of flux -- Why brands? -- All inside my head - and yours -- Don't blink - or you'll miss it -- 2 Socrates - and the art of questioning -- Questions, questions - nothing but questions -- Sound familiar? -- Getting under the skin -- Who mentioned 'culture'? -- 3 Plato - and seeing below the surface -- Worlds apart -- Working at two levels -- The myth of the brand -- Representation and reality -- 4 Aristotle - and the importance of structure -- A 'scientific' approach -- Structure and form -- The four causes of branding -- A brand is what it does -- 5 Descartes - and the application of Reason -- If X, then Y -- Brands are thoughts -- Asking the question 'Why?' -- Cartesian dualism -- 6 Spinoza and Leibniz - and a systematic approach -- Enter God -- Two ways of saying the same thing -- Defining truth -- Analytic and synthetic statements -- 7 Locke - and the empirical tradition -- A sensible man -- Constructing our consciousness -- Brand empiricism -- A case of induction -- 8 Hume - and the limits of Reason -- All about perception -- The conundrum of causality -- The best argument in the world - probably -- Relegating the role of Reason -- 9 Rousseau - and the importance of feeling -- The Social Contract and Emile -- The primacy of nature -- Emotional values -- Aligning with big feelings -- 10 Kant - and a balanced approach -- A methodical man -- We can only know what we can know -- The limits of knowledge -- Frameworks within which we think -- 11 Hegel - and the primacy of process -- History as a process -- The dialectic -- Getting to the next stage first -- Working with the Zeitgeist -- 12 Nietzsche - and the creation of values -- God is dead -- Towards a new set of values -- Working outside current constraints -- A brand's will to power. , 13 Wittgenstein - and the brand as tool -- The brand as picture -- Logical form -- The demands of a complex world -- The brand as tool -- 14 Existentialism - and the brand as individual -- The origins of Existentialism -- Brand Existentialism -- Bringing the brand to life -- Giving a brand its freedom -- 15 Popper - and the quest for a better model -- Farewell to certain knowledge -- Theory and practice -- New lamps for old -- Continuous problem solving -- 16 The future - and the real role of philosophy in branding -- The way we think -- Making connections -- Charities and churches -- The thinking brand manager -- Wrapping up -- Summary of top tips -- Heraclitus's top tip -- Socrates' top tip -- Plato's top tip -- Aristotle's top tip -- Descartes' top tip -- Spinoza's and Leibniz's top tips -- Locke's top tip -- Hume's top tip -- Rousseau's top tip -- Kant's top tip -- Hegel's top tip -- Nietzsche's top tip -- Wittgenstein's top tip -- Existentialism's top tip -- Popper's top tip.
    Weitere Ausg.: ISBN 1-4175-5718-4
    Weitere Ausg.: ISBN 0-7494-4193-3
    Sprache: Englisch
    Bibliothek Standort Signatur Band/Heft/Jahr Verfügbarkeit
    BibTip Andere fanden auch interessant ...
    Online-Ressource
    Charité
  • 8
    Online-Ressource
    Online-Ressource
    The philosophy of branding : great philosophers think brands (2004)
    London : Sterling, VA
    Details
    UID:
    kobvindex_INTNLM003530965
    Umfang: 1 online resource (192 p) , 19 cm
    Ausgabe: Boulder, Colo NetLibrary 2004 Reproduction
    ISBN: 1417557184
    Serie: EBSCOhost eBook Collection
    Anmerkung: Reproduction
    Weitere Ausg.: Available in another form a
    Sprache: Englisch
    Schlagwort(e): Electronic books.
    URL: Full text  (Click to View (Currently Only Available on Campus))
    Bibliothek Standort Signatur Band/Heft/Jahr Verfügbarkeit
    BibTip Andere fanden auch interessant ...
    Online-Ressource
    Berlin International
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