Format:
454 S.
Series Statement:
Grundriss der Werbung 10
Uniform Title:
Measuring advertising effectiveness
Language:
German
Subjects:
Economics
,
Psychology
Keywords:
Werbewirkung
;
Messung
;
Werbung
;
Forschungsmethode
;
Werbewirkungsanalyse
;
Mediaforschung
Author information:
Lucas, Darrell Blaine 1902-1995
Author information:
Hundhausen, Carl 1893-1977
Author information:
Britt, Steuart Henderson 1907-1979
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